Well, when you get a title it works, you stick with it. And the title of the book we're going

to be discussing today is Last Call for Bud Light, which means it's also the title of this episode,

because honestly, man, I've kind of enjoyed in a perverse way. And I shouldn't say that out loud,

but I've kind of enjoyed the unraveling of this brand.

Because I think it had to happen, to be honest. Are you rooting for it to come back? Yes. I'm absolutely

rooting for Bud Light to recover. But when we, for the last couple of years, have been talking about

the necessity for things to go splat, you know, in so many different ways, this is what I was talking about with regard to this whole strange bull you base of ESG and DEI and sort of corporate virtue signaling and this awful migration from shareholder capitalism to

stakeholder capitalism. And our guest today has written a book that just addresses all of it.

Basically, the conversation you're about to hear with Anson Frerex, by the way,

is an awful lot of fun. Well, it was an awful lot of fun to have. You listened mostly.

Did you have an awful lot of fun listening? Yeah, I thought it was really good. I mean,

he told a story. I thought he was a very good storyteller, and he told the story chronologically

of the rise and fall of Bud Light.

And the things that precipitated it.

Oh, totally.

Yeah.

So Anson was a major executive.

He was the president of Anheuser-Busch's Sales and Distribution Company.

Right.

So he had a front row seat to everything that led up to the whole Dylan Mulvaney.

Crazy miscalculation from a marketing standpoint.

And this conversation mostly is an attempt to answer the question, how in the world could so many otherwise smart, experienced people make such a colossal error?

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