You're listening to the MyWipeKitter job podcast, the place where I bring on successful

bootstrap business owners and dig deep into what strategies they use to grow their businesses.

And today I have my friend Mike Epstein on the show, and we're going to talk about an old

school way of marketing that's making a huge comeback and converting like crazy for e-commerce stores.

But before we begin, I want to thank Clavio for sponsoring this episode.

Always excited to talk about Clavio because they're the email marketing platform that I use

for my e-commerce store, and it depends on them for over 30% of my revenue.

Now you're probably wondering why Clavio and not another provider, well,

Clavio is the only email platform out there that is specifically built for e-commerce stores,

and here's why it's so powerful. Clavio can track every single customer who's shopping

their store and exactly what they bought. So let's say I want to send an email to everyone

who purchased a red handkerchief in the last week. Easy. Let's say I want to set up a special

auto response sequence to my customers to pay on what they bought, piece a cake, and there's full

revenue tracking on every email sent. Clavio is the most powerful email platform that I've ever used,

and you can try them for free over at clavio.com slash my wife. That's klaviio.com slash my wife.

I also want to thank Postgrip for sponsoring this episode. If you're on e-commerce business

of any kind, you know how important it is to own your own customer contact list.

And this is why I focus a significant amount of my efforts on SMS marketing. SMS or text message

marketing is already a top five revenue source to my e-commerce store, and I couldn't have done

it without Postgrip, which is my text message provider. Now why did I choose Postgrip?

It's because they specialize in e-commerce, and that's their only focus. Not only is it easy to

use, but you can quickly segment your audience based on your exact sales data and implement

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