You're listening to the MyWive Quitter job podcast.

The place I bring on successful bootstrap business owners

and delve deeply into the strategies they use

to grow their businesses.

The day I had my longtime friend Kurt Elster on the show,

and Kurt is the host of the unofficial Shopify podcast

and a Shopify store consultant.

And today, we're gonna talk about some counter-intuitive

learnings from running an online store,

and it's funny.

New and even seasoned entrepreneurs often just blindly

copy other successful stores,

but as we're about to find out,

this can get you into a lot of trouble.

Enjoy this episode.

Now, before we begin, I wanna thank PostScript

for sponsoring this episode.

PostScript is my SMS or text messaging provider

that I use for e-commerce, and it's crushing it for me.

I never thought that people would want marketing text messages,

but it works.

In fact, my tiny SMS list is performing on-powered

...