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Side Hustle Pro

432: Hoop Mobb Is Becoming A Household Name By Making Jewelry For The Culture

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.81.8K Ratings

🗓️ 2 October 2024

⏱️ 64 minutes

🧾️ Download transcript

Summary

This week in the guest chair we’re taking it back to Donyale Walton, founder of Hoop Mobb, Home of the Hoop Earring. Coming from Flint, Michigan, Donyale made her way to New York to learn the business ropes and was inspired to pursue her own ventures. 


In this episode she shares:

  • How she went outside of the box of where she’s from and gained unique skills by working in fashion 
  • Her process of finding and working with the best manufacturers 
  • How she’s able to build the best team and balance hiring family and friends 


Highlights include:

00:00 Intro

05:30 Getting her start in fashion

15:30 Determining a niche

24:50 Acquiring vendors and manufacturers 

30:53 Focusing on serving a community 

38:20 Profitability and hiring strategically 

49:09 Marketing and growth strategies

56:22 Tips for entrepreneurs  


Check out episode 432 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

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If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Guest Social Media Info

The Hoop Mob Instagram: https://www.instagram.com/thehoopmobb/ 

Donyale’s Instagram: https://www.instagram.com/donyalewalton/ 




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Transcript

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0:00.0

Hey I'm J. Humphrey host of High Performance and I'm excited to tell you about a brand new series we've created in collaboration with Lloyd's Bank from startup to stand out.

0:09.3

Lloyds Bank know there are plenty of British business success stories out there and that's why over the last few months

0:15.1

we've been working together to make a brand new mini series entitled from startup to standout

0:20.9

a four episode series that sees me and the team visit a different

0:24.3

business supported by Lords Bank each week, meeting their team and understanding

0:28.8

how they navigated those tricky early years. So if you want to hear me visiting a company making material made from

0:34.5

seaweed to develop new packaging solutions, a firm changing the marketing game, a

0:39.8

bistro run by a husband and wife and a plant-powered hair care brand, tune in to from startup to

0:46.3

stand out by searching for it in your podcast apps or find us on the high performance

0:50.9

podcast feed or on the high performance

0:53.0

high performance YouTube channel.

0:54.0

You're listening to Side Hustle Pro,

1:02.0

the podcast that teaches you to build and grow your Side

1:04.8

Hustle from Passion Project to profitable business and I'm your host

1:08.8

Nakela Matthew Zakome. So let's get started.

1:17.0

Hey, hey friends, welcome, welcome back to the show. It's Nakela here, back with another episode.

1:20.0

And today in the guest chair, I have Daniel Daniel Walton and she is the founder of Hoop Mob.

1:25.8

Hoop Mob is home of the Hoop Earring.

1:28.8

She started it in 2019 after her time in the fashion industry between New York and Michigan.

1:35.1

She felt like she spent a lot of time conforming to what was deemed appropriate and

1:40.1

predominantly white spaces and she wanted to highlight and celebrate hoops

1:44.6

because of what they represent in black and brown culture, their form of self-expression.

...

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