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Side Hustle Pro

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

Overview

Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more!

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467 Episodes

459: Her Plant-Based Soaps Landed Her On Shark Tank And On The Path To $1.2M In Sales

This week in the guest chair we have Kristen Dunning, founder and CEO of Gently Soap - a bathing brand built on her self-developed herbal infusions. An MBA grad, Kristen hails from a rare five generations of Black Alabama farmers, and she’s continuing the legacy by bringing joy back to bathing experiences for people with sensitive skin, using the medicinal properties of plants. In this episode she shares:Her vigorous passion and research that landed her on Shark TankHer secret sauce to having a rate of 78% repeat customersHow she won over 300K in investment capital and has a trajectory of $1.2M in sales Highlights Include:00:00 Intro03:24 Generations of Black farmers06:38 Struggle with eczema08:45 Studying horticulture and agriculture14:10 Staring Gently Soaps18:03 Transitioning to selling at markets21:31 Importance of formulating for sensitive skin28:56 Sales growth and Shark Tank impact32:55 High margins and sales 39:49 Marketing strategies44:03 Tips for entrepreneurs  Check out episode 459 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeGently Soap Website: https://gentlysoap.com/ Gently Soap Instagram: https://www.instagram.com/gentlysoap/Kristen’s Instagram: https://www.instagram.com/professionalplantgirl/ Kristen’s LinkedIn: https://www.linkedin.com/in/kristendunning/  Shark Tank episode: https://gentlysoap.com/pages/shark-tank Aveeno start-up pitch competition: https://www.aveeno.com/startup-collective Thirteen Lune: https://thirteenlune.com/ Tech Stars: https://www.techstars.com/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 23 April 2025

458: Why Your Podcast Isn't Making Money (and How to Fix It)

This week I’m back with a solo episode where I’m giving you the tools to make money with your podcast. When I became a full-time podcaster in 2017, I focused on my revenue streams like brand partnerships, sponsorships, courses, and VIP programs, leading to having over 10 million episode downloads to date. I’m here to help you get your podcast to that same level.  In this episode I’m sharing:Effective Marketing: How you’re going to optimize content planning and to get people to consistently see what you are offering Thinking Outside the Box: Exploring non-traditional sponsorships and multi-channel packages like retreats to generate revenue beyond just downloadsCreating Value: How to produce content and services that your audience genuinely wants to pay for Highlights Include: 00:00 Intro02:49 The Importance of Podcast Setup05:15 Narrowing Down Your Podcast Topics09:50 Understanding and Serving Your Audience14:33 Creating a Content Plan16:39 Effective Marketing Strategies19:00 Consistent Marketing Practices21:24 Thinking Outside the Box for Sponsorships25:54 Create Content People Want to Pay For28:17 Recap and Action StepsTo learn more about making money from your podcast, join my next live class. Register at sidehustlepro.co/class.Check out episode 458 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeRiverside (Use code ‘hustlepro’): https://riverside.fm/ Podcast Moguls: http://sidehustlepro.co/join  Lori Tharps SHP episode: https://www.youtube.com/watch?v=E3EsWprSGu4 Launching Podcast Moguls 2.0: https://www.youtube.com/watch?v=3d-wkYAcsLo&t=1s Free newsletter: http://sidehustlepro.co/newsletter You Are a Badass by Jen Sincero: https://jensincero.com/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 16 April 2025

457: How Julia Coney Pivoted Careers to Pioneer a New Era in the Food & Wine Industry

This week in the guest chair we have Julia Coney, award winning wine writer, speaker, & consultant. Julia wears many hats, including being the Wine Consultant for American Airlines and Founder of Black Wine Professionals; a resource for Black professionals in the world of wine. In this episode she shares about:Being multi-passionate: how exploring a range of interests, from starting at a law firm to writing a beauty blog, has elevated her career Paving the way for diversity: how starting honest conversations about racism, equity, and inclusion in the wine industry led to being the recipient of Wine Enthusiast's 2020 Social Visionary Award Winner The power of putting yourself out there on social media: How she has created opportunities for herself like being the first Black woman to run a wine program for American Airlines Highlights include: 00:00 Intro04:42 Original career path and intro to wine13:00 Navigating a switch in careers21:39 Transition from beauty blogging to wine writing27:06 Addressing racism in the wine industry29:40 Sustaining financially as a freelance writer35:00 Providing a niche wine service 41:30 Unlocking networking opportunities 45:07 Running a wine program for American Airlines 54:16 Tips for entrepreneurs  Watch episode 457 on YouTube and listen on all podcast apps Links mentioned in this episodeJulia’s Substack: https://juliaconey.substack.com/ Julia’s Instagram: https://www.instagram.com/juliaconey/ Julia’s email: [email protected] Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoJulia’s Substack: https://juliaconey.substack.com/ Julia’s Instagram: https://www.instagram.com/juliaconey/ Julia’s email: [email protected]  Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 9 April 2025

456: How To Build a LinkedIn Profile That Helps You Side Hustle

This week we’re taking it back to my convo with Portia Obeng, social media strategist, LinkedIn coach, and former Side Hustle Pro social media manager! With over 10 years of experience, Portia guides people through the ever-changing social media landscape to amplify their personal brands and make money. In this episode she shares about:The steps she’s taken to go from job hopping to helping people optimize their LinkedIn Her focus on the niche of creating “ LinkedIn superstars” who advocate for the company they work forHow she’s been able to maintain financially on a non-traditional path  Highlights Include:00:00 Intro02:00 Early career experience08:00 Helping women level up in LinkedIn13:30 The importance of consistency on LinkedIn16:20 Building a LinkedIn profile24:00 Optimizing content on LinkedIn29:25 Using LinkedIn to build a personal brand37:00 How to connect in the best way on LinkedIn50:00 Tips for entrepreneurs  Watch episode 456 on YouTube and listen on all podcast apps Links mentioned in this episodePortia’s Website: https://www.portiaobeng.com/Portia’s LinkedIn: https://www.linkedin.com/in/portiaobeng/ Portia’s TikTok: https://www.tiktok.com/@portia.o Muoyo’s Website: https://myvoterstatus.com/Verizon Small Business Program: https://digitalready.verizonwireless.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoPortia’s LinkedIn: https://www.linkedin.com/in/portiaobeng/ Portia’s TikTok: https://www.tiktok.com/@portia.o  Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 3 April 2025

455: How One Podcast Became a Six-Figure Consulting Firm w/ Zach Nunn

This week in the guest chair, we have former Podcast Moguls student Zach Nunn, Founder and CEO of Living Corporate.  Zach unpacks how he turned his podcast into a thriving consulting business, landing brand partnerships with major corporations like Pfizer and more.  He talks about the strategies behind creating authentic, high-quality content, leveraging interviews as a networking channel, and maximizing the value of a show’s back catalog. In this episode he shares:Why owning your IP is a game-changer for growing podcast revenueHow to repurpose past podcast episodes into new offers (and sell them)Why being transparent about your numbers, no matter how small, can still land you big corporate clientsHow he applied what he learned in Podcast Moguls to his business model Highlights include: 00:00 Intro04:50 Centering marginalized voices in the workplace08:50 Side hustling while juggling a full-time job11:41 Developing a “bundle” approach to brand partnerships17:30 Expanding from a single podcast to a network37:00 Leveraging 900 hours of archived interviews for his AI e-learning platform51:00 Transitioning from DEI language to “experience management”1:02:00 Advice for entrepreneurs  Check out episode 455 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: Skillshare: Take Nicaila’s class and explore thousands more hands-on classes taught by creative experts from around the world. Get one month free at sidehustlepro.co/skillshare. Links mentioned in this episodePodcast Moguls Coaching: https://sidehustlepro.co/podcastmoguls/ Living Corporate: https://living-corporate.com Zach’s LinkedIn: https://www.linkedin.com/in/zacharynunnphr Zach’s email:[email protected] Opus Clip (auto-generate multiple clips): https://opus.pro RedCircle: https://redcircle.com CEO Action: https://www.ceoaction.com/  AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 26 March 2025

454: Demetria Lucas on Taking Career Risks and Embracing Pivots

This week we’re airing my first ever live podcast! I had the opportunity to sit down with author, journalist, and media powerhouse Demetria Lucas at the On Air Fest in Brooklyn, NY. From launching A Belle in BK to building an empire that spans books, film, podcasting, and more, Demetria has mastered the art of evolving and thriving as a multi-hyphenate entrepreneur. Taking risks and flawlessly pivoting has paid off. In this episode she shares:How prioritizing steady income through podcasting, owning a travel company, and more gives her freedom to enjoy life outside of workingThe enormous impact traveling the world has had on her work, leading her to author three books on travel How she stayed resilient through personal challenges and self-doubt Highlights Include:00:00 Intro03:36 Breaking into the book industry08:20 Streams of steady income13:45 Building a personal brand and podcast24:08 Traveling the world27:00 The ups and downs of finances in freelancing36:15 Tips for entrepreneurs  Check out episode 454 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeDemetria’s Website: https://www.demetriallucas.com/ Demetria’s Instagram: https://www.instagram.com/demetriallucas Demetria’s Facebook: https://www.facebook.com/demetriallucas Ratchet and Respectable Podcast: https://podcasts.apple.com/us/podcast/ratchet-respectable/id1449001372 TikTok: https://www.tiktok.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 19 March 2025

453: 9 Side Hustles You Can Start Today That Could Replace Your 9-5

Are you ready to finally take the leap and start your side hustle, but don’t know where to start? This week we are outlining nine high-potential side hustles that can realistically scale to replace—or significantly supplement—your full-time income. Now these are not quick-fix ideas, these are long-term businesses that can bring you recurring revenue by leveraging automation tools (especially AI), and refining your marketing so clients find and trust you. Take it from someone who has built an entire brand on side hustling!  In this episode I share:Nine unique and and high-profit side hustles that can fully replace your 9-5The side hustles former guests of Side Hustle Pro have had major success withWhy closing the gap between your ideas and actually starting is the key to your business Highlights include:01:45 Cleaning services06:22 Faceless podcast07:57 Virtual assistant12:16 Social media marketing15:25 Short-form video editor 21:15 Podcast/YouTube channel manager22:30 AI integration specialist26:34 Corporate training and coaching29:40 Done-for-you service provider32:30 Why you should start now Check out episode 453 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: Skillshare: Take Nicaila’s class and explore thousands more hands-on classes taught by creative experts from around the world. Get one month free at sidehustlepro.co/skillshare. Links mentioned in this episodeSchedule a clarity call with Nicaila: https://sidehustlepro.co/start  Jhanilka’s Cleaning Business Episode: https://www.youtube.com/watch?v=KuN8j7YEDFg Kimberly’s Corporate Training Episode: https://www.youtube.com/watch?v=A672riddr1E Nicaila’s Instagram: https://www.instagram.com/sidehustlepro/ Nicaila’s LinkedIn: https://www.linkedin.com/in/nicailamatthewsokome Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 14 March 2025

452: Feeling Stuck? My Favorite Techniques to Get Back on Track

Today I am back with a solo episode where I share my favorite techniques to get back on track when you're feeling stuck. It's July, and half of the year is gone. It's time to take a step back, reflect on what has worked, what hasn't, and what we're going to do about it. Whether you're dealing with mid-year slumps or just need a boost, this episode is packed with actionable advice to help you move forward. In this episode I share about:Getting in the spiritual gym: The importance of reconnecting with spirituality, physical activity, or changing your scenery to take care of yourself Focusing on what you can control: Set minimum and maximum goals and prioritize action over inactionPracticing gratitude: Using gratitude as a tool to shift perspective and boost motivation Highlights Include: 00:00 Intro02:36 The Importance of Mid-Year Reflection05:15 Get in the Spiritual Gym09:54 Move Your Body11:00 Get Some Sun13:32 Change Your Scenery15:58 Face the Facts20:42 Set Minimum and Maximum Goals26:01 Focus on What You Can Control32:50 Take a Step, Any Step37:39 Reflect and Have Gratitude42:01 Recap and Action StepsCheck out episode 452 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: Skillshare: Take Nicaila’s class and explore thousands more hands-on classes taught by creative experts from around the world. Get one month free at sidehustlepro.co/skillshare. Links mentioned in this episodeYou Are a Badass by Jen Sincero: https://www.amazon.com/You-Are-Badass-Doubting-Greatness/dp/0762447699Superhuman App: https://www.superhuman.app/It’s About Damn Time Podcast: https://podcasts.apple.com/us/podcast/its-about-damn-time/id1528584161 Alexis Barber SHP episode: https://www.youtube.com/watch?v=9F64OvfCrzE  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 5 March 2025

451: What It Takes to Launch a Chick-fil-A Franchise w/ Kareem Edwards

This week in the guest chair we have Kareem Edwards, one of the very first men to grace the Side Hustle Pro guest chair! Hailing from Far Rockaway, Queens, Kareem got his start in major corporate roles at Lehman Brothers, Kraft Heinz, and Google—all while dreaming of owning a business. Kareem decided to pursue franchising and balanced a 9-to-5 at Google while working nights at a Chick-fil-A to master the day-to-day operations. In this episode she shares:The importance of community impact, creating an empowering work culture, and leading with empathyKey lessons on staffing, building trust, and innovating with different revenue channelsThe art of balancing grit and grace when trying to grow your business Highlights include: 00:00 Intro03:00 Early career in finance09:00 Discovering Chik-Fil-a franchising 17:00 Choosing the right location25:00 Opening during a pandemic34:00 Staffing strategies43:00 Leaving a steady paycheck46:00 Expanding sales methods52:00 Tips for entrepreneurs Check out episode 451 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: Skillshare: Take Nicaila’s class and explore thousands more hands-on classes taught by creative experts from around the world. Get one month free at sidehustlepro.co/skillshare. Links mentioned in this episodeKareem’s Instagram: https://www.instagram.com/kareemjedwards/ Kareem’s LinkedIn: https://www.linkedin.com/in/kareemedwards Posse Foundation: https://www.possefoundation.org/ Chick-fil-a Franchising: https://www.chick-fil-a.com/franchising Chat GPT: https://chat.openai.com/ Uncle Nearest: https://unclenearest.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 26 February 2025

450: How to Side Hustle With a Full-Time Job

Welcome back to the Side Hustle Pro podcast, your headquarters for turning passion projects into profitable businesses! I’m Nicaila, and today we’re talking about how to find (and protect) the time you need to build your side hustle. I get it: Working a full-time job, juggling family commitments, and trying to live your life can make your side hustle goals feel impossible. But trust me, it’s not. I used to think I had zero free hours, but as soon as I did a reality check, I found pockets of time I could reclaim. Here’s how you can do the same. In this episode I share about:The time you’re losing and how to identify your top time wastersThe 3-Step Hustler’s Time Plan: how to maximize your timeHow to build a system and schedule that work for you Highlights include: 00:00 Intro01:45 Identify your biggest time traps06:42 Reclaim your time12:35 Power hour: get more done in less time16:15 Leverage your days off18:30 Protect your side hustle hours21:20 Choose a schedule that fits your life23:40 Final thoughts and recap Check out episode 450 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: Skillshare: Take Nicaila’s class and explore thousands more hands-on classes taught by creative experts from around the world. Get one month free at sidehustlepro.co/skillshare. Links mentioned in this episodeNicaila’s Website: https://sidehustlepro.co/Nicaila’s Instagram: https://www.instagram.com/sidehustlepro/ Nicaila’s LinkedIn: https://www.linkedin.com/in/nicailamatthewsokome Brown Ambition Podcast: https://brownambitionpodcast.com/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 19 February 2025

449: How to Turn Your Skills Into a Side Hustle

Always wanted to start a side hustle but didn’t know what industry to try? This week I’m breaking down the exact process of identifying the skills you do effortlessly and turning them into a profitable side hustle.  In this episode I share:How to pinpoint the skills hiding in your “blind spot”The importance of surveying your network to confirm your strengthsDifferent service-based ideas you can launch todayHow to validate your offers quickly and start getting paid sooner Highlights include:00:00 Intro02:00 Three key steps05:30 Monetizable skills09:30 How to get paid sooner, not later15:00 Actionable homework Check out episode 449 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: Skillshare: Take Nicaila’s class and explore thousands more hands-on classes taught by creative experts from around the world. Get one month free at sidehustlepro.co/skillshare. Links mentioned in this episodePortia Obeng SHP episode: https://youtu.be/4qkgObsQ7pA?si=BySviTQaeTqgVa01 Nicaila’s Instagram: https://www.instagram.com/sidehustlepro/ Nicaila’s LinkedIn: https://www.linkedin.com/in/nicailamatthewsokome FREE Survey Template: https://sidehustlepro.lpages.co/side-hustle-survey/   Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 12 February 2025

448: Breaking My Own Glass Ceiling

This week we’re changing it up and I’m sitting in the guest chair. In this special “podcast swap” episode of Side Hustle Pro, I’m sharing an interview from the podcast To Tell You The Truth with host—and Podcast Moguls student—Brittany Sharpton. We dive into the concept of self-imposed barriers and how they can prevent entrepreneurs, especially Black women, from realizing their full potential.  In this episode I share:My journey to reclaiming my power in spaces where Black women aren’t usually empowered- and why I’m constantly reminding myself that I’m that girlSteps to take to combat the fear and negative self-talk that often creep inWhat feeds my soul and the lessons I’m learning every day- even as a seasoned entrepreneur Insights from my Podcast Moguls course and how I’ve seen Brittany grow after being a student  Highlights Include:00:00 Intro03:30 From corporate to entrepreneur 09:55 The importance of having a side hustle 11:45 Overcoming biases17:30 How to show up as a working mom22:00 Getting your mojo back 27:15 Overcoming the limitations of the patriarchy37:04 Tips to feed your soul41:15 Beating fear and imposter syndrome Check out episode 448 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeBrittany’s Instagram: https://www.instagram.com/britthappenshq/ To Tell You The Truth Pod: https://www.instagram.com/totellyouthetruthpod/ Nicaila’s Instagram: https://www.instagram.com/sidehustlepro/ How To Make Money Podcasting Course: https://sidehustlepro.lpages.co/your-first-1000-downloads/ Management Leadership For Tomorrow: https://mlt.org/ Mel Robbins Podcast, Let Go of Negative Thoughts: https://www.melrobbins.com/podcasts/episode-198 Jen Sincero’s Book: https://jensincero.com/ Walk Through Fire: https://www.amazon.com/Walk-Through-Fire-Memoir-Triumph-ebook/dp/B0BXM51HXN Get Good With Money: https://getgoodwithmoney.com/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 5 February 2025

447: Harlem’s Fashion Row CEO Shares Her Secret To Sponsorship w/ Brandice Daniel

This week in the guest chair we have a returning guest Brandice Daniel, founder and CEO of Harlem’s Fashion Row. Brandice launched Harlem’s Fashion Row to bridge the gap between multicultural fashion designers and major fashion brands. From producing top-tier runway events to groundbreaking collaborations—such as her famous partnership with Nike and LeBron James—Brandice ensures Black and Brown designers receive the visibility, mentorship, and retail opportunities they deserve. Growing her business has made Brandice a sponsor and brand partnership expert, and gave me a masterclass for my own sponsorship journey. In this episode she shares:Her road to becoming a household name and partnering with huge names like Nike, LVMH, and GapHow to transition your business from relying on event sponsorships to forming robust partnerships that provide a more stable revenue flowHow she expanded her mission by founding ICON 360, a nonprofit that has raised over $2 million Highlights include: 00:00 Intro02:05 The evolution of Harlem Fashion Row08:00 Monetizing collaborations13:00 The power of telling your own story17:50 Forming contacts and partnerships 21:00 Creating value for brands28:30 Diversifying revenue streams38:30 Power of community in business 44:00 Ensuring a profitable business model52:15 Tips for entrepreneurs  Check out episode 447 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by:Skillshare: Take Nicaila’s class and explore thousands more hands-on classes taught by creative experts from around the world. Get one month free at sidehustlepro.co/skillshare. Links mentioned in this episodeBrandice’s Instagram: https://www.instagram.com/harlemsfashionrow/ Brandice’s First SHP Episode: https://www.youtube.com/watch?v=MrrXQGFt518 Harlem’s Fashion Row’s Website: https://www.harlemsfashionrow.com/ Brandice’s FREE Sponsorship Book: https://www.smallbusinessbigpartnershipsbook.com/live SHP Website: https://sidehustlepro.co  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 29 January 2025

446: Mindset Hacks For Every Business Owner

This week we’re diving into how to shift your mindset to set yourself up for success. Here’s the thing—I’ve learned over the years that your mindset isn’t just a nice-to-have; it’s the foundation for everything you’re trying to build. Whether it’s pushing past fear to finally launch your business, staying consistent when sales are slow, or silencing that little voice in your head saying, ‘Who are you to do this?’—it all comes back to how you think and how you show up for yourself. In this episode I share:The mindset hacks I use, like reframing limiting beliefs, to conquer my goals How to break down your goals into actionable steps to avoid overwhelm My experience with imposter syndrome and how I continuously overcome it Highlights include:00:00 Intro01:00 Battling imposter syndrome04:14 Breaking free from overthinking08:05 Confidence is key14:05 Master Instagram Challenge17:50 Building mental resilience 21:28 Actionable steps to a mindset change Check out episode 446 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by:  The Master Instagram Challenge. Your 5-Day ticket to DOUBLE your following and build your brand on Instagram (in just 30 minutes a day). Sign up now https://sidehustlepro.lpages.co/registration-master-the-gram-challenge/. Links mentioned in this episodeMaster Instagram Challenge: https://sidehustlepro.lpages.co/registration-master-the-gram-challenge/ Side Hustle Pro YouTube: https://www.youtube.com/@SideHustlePro Side Hustle Pro Instagram: https://www.instagram.com/sidehustlepro/ SHP Done Is Better Than Perfect Episode: https://www.youtube.com/watch?v=naMuG3Abzmo SHP Denise Woodard Episode: https://www.youtube.com/watch?v=wjQqNBd8-xA  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 23 January 2025

445: Done Is Better Than Perfect

This week we’re diving into one of my favorite mantras: Done is better than perfect.I was inspired by my decision to relaunch my Master the Gram Challenge. It’s been years since I last did it, and I had to remind myself to push forward without overthinking. I’m breaking down how I got it off the ground and the lessons I’ve learned along the way.  In this episode I share:How to break out of the cycle of overthinking or perfectionism and take actionWhy clarity is key and how to make sure your audience knows what your product is, who it's for, and how it helpsThe step by step process of setting up operations for your products, including exactly what resources I used to set up the Master The Gram landing page Highlights include: 00:00 Intro03:00 Setting up operations06:00 Setting up marketing09:30 Taking action is better than perfect12:00 Tweaking after feedback16:00 Having an accountability partner20:00 Mastering self-talk25:00 Walking through a sales page33:00 Setting goals for the year Check out episode 445 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: Shopify. Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features. Links mentioned in this episodeMaster The Gram Landing Page: https://sidehustlepro.co/masterthegram Landing Page Builder: https://www.leadpages.com/ Link Shortener: https://prettylinks.com/ Stripe: https://stripe.com/ Email Service Provider: https://kit.com/ Canva: https://www.canva.com/ My Website: https://sidehustlepro.co My Instagram: https://www.instagram.com/sidehustlepro/ My LinkedIn: https://www.linkedin.com/in/nicailamatthewsokome  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 16 January 2025

444: Five Steps to Finally Launch Your Side Hustle

We’re kicking off this new year by welcoming new and returning listeners to Side Hustle Pro with a reminder that it’s never too late—or too early—to pursue a side hustle. Inspired by an email from a listener, I was reminded that my focus on Black women entrepreneurs still resonates with a wide audience, proving that clarity in your target listener doesn’t exclude anyone else who might benefit. In this episode I share the five areas of focus for starting or growing your business in 2025:Get clear on your main priority Choose a channel to showcase your expertiseOrganize your content (you likely have more than you realize!)Trust yourself to figure things out, even when you get stuckInvest in education and resources that level up you and your business Highlights include:00:00 Intro03:00 Uplifting women entrepreneurs 05:00 Setting goals for the year10:30 Five areas of focus for 202518:00 The power of sharing your journey23:00 Overcoming content overwhelm29:00 Trusting yourself and investing in growth35:00 Master The Gram Challenge  Check out episode 444 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: Master The Gram Challenge: In this 5-Day Master The Gram Challenge, I'll teach you the exact steps I used to grow my Instagram to over 95K followers, launch a hit podcast, launch digital programs, quit my job to work for myself, and make multiple SIX-figures as a successful entrepreneur. Sign up here: https://sidehustlepro.co/masterthegram Links mentioned in this episodeMaster The Gram Challenge: https://sidehustlepro.co/masterthegramNicaila’s Instagram: https://www.instagram.com/sidehustlepro/ Nicaila’s LinkedIn: https://www.linkedin.com/company/sidehustlepro Nicaila’s Website: https://sidehustlepro.co/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 8 January 2025

[BONUS] Master The Gram Challenge To Kick Off 2025!

Are you tired of feeling stuck when it comes to Instagram? Not sure how to use it to promote your business effectively? If creating content feels overwhelming or you’re spinning your wheels trying to figure out what works, this is for you. The Master the Gram Challenge is designed to help you take control of Instagram and finally make it work for you. Join here: https://sidehustlepro.co/masterthegram In Just 5 Days, You’ll Learn How To: Attract the right people to build a community (not just followers)Create content that makes people want to buy from youSave time with simple automation and scheduling toolsKnow when (and how) to hire so you can get off the content hamster wheel We'll Cover: Day 1: FollowersDay 2: Content That ConvertsDay 3: Automation & PlanningDay 4: SalesDay 5: Outsourcing & Scaling PLUS! A BONUS live Q&A CallJoin me on Friday, Jan 17 at 1:00 PM ET for a live session to get your questions answered You'll Get: ✔️ Daily bite-sized videos delivered straight to your inbox✔️ My step-by-step strategies to take the guesswork out of Instagram✔️ The exact tools and templates I use to simplify and save time✔️ Access to a live Q&A with me on Day 5 Instagram has been the marketing engine behind my email list, podcast, and digital courses for 10 years. It’s a powerful tool that can transform your business when used the right way. This is your chance to master Instagram, connect with your ideal audience, and start making real money in 2025. Ready to conquer Instagram? Claim your spot in the challenge here https://sidehustlepro.co/masterthegram Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 5 January 2025

443: She Side Hustled Her Way To a Multi-Million Dollar Wine Business (Feat. Whitney Gates)

This week in the guest chair we have Whitney Gates, an experienced marketing leader turned entrepreneur as co-founder and CEO of Wondry Wine. Her diversified skill set is driven by over 13 years of experience in brand management, shopper marketing and sales across Fortune 200 companies. Rejecting exclusivity, Wondry presents customers with a more approachable, stronger, semi-sweet wine. Drawing inspiration from her disabled uncle’s wine-making journey, Whitney’s hustled her way into becoming a multi-million dollar company in just a few years.  In this episode she shares:How she went from making wine herself and doing door to door selling to launching Wondry online and expanding onto Target shelvesWhat it takes to stand out in a crowded market (and even get a deal with Mark Cuban on Shark Tank)The importance of understanding your customer and adjusting your pitch accordingly Highlights include:0:00 – Introduction to Whitney Gates8:17 – Launching Wondry 11:20 – Defining Wondry’s category: wine vs. cocktail hybrid15:00 – Investing in the business18:40 – Door-to-door sales and proof of concept31:00 – Whitney’s Shark Tank experience and partnering with Mark Cuban34:00 – Becoming profitable and managing costs as you scale41:00 – Tips for entrepreneurs  Check out episode 443 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeWondry Wine Website: https://www.drinkwondry.comFollow Wondry’s Instagram: https://www.instagram.com/wondrywineSide Hustle Pro Website: https://www.sidehustlepro.co Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoFollow Wondry’s Instagram: https://www.instagram.com/wondrywine Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 18 December 2024

442: Melyssa Ford on Health, Hustle, and Healing

This week in the guest chair we have Melyssa Ford, media personality, actress, and advocate known for her dynamic presence in entertainment. With a career spanning television, film, and radio, she has captivated audiences as a host on the Joe Budden podcast and various TV appearances. As a seasoned veteran in media and entertainment, Melyssa mastered the art of pivoting and identifying viable opportunities to launch into new and exciting spaces. In this episode she shares:Her new podcast Hot and Bothered that fosters meaningful conversations about women’s wellness, intimacy, and health Overcoming depression, negative self-talk, and finding grace through personal healingThe many benefits to pivoting several times in her career Highlights include:00:00 Intro02:00 Building a film/TV personality 06:00 Being an undocumented immigrant14:00 Creating her own path19:00 Battling mental health issues27:00 Navigating perimenopause40:00 The podcasting landscape47:00 Living with a brain injury1:00:00 Tips for entrepreneurs  Check out episode 442 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeMelyssa’s Instagram: https://www.instagram.com/melyssaford/ Melyssa’s Twitter: https://x.com/MissMelyssaFord/ Hot and Bothered Podcast Instagram: https://www.instagram.com/hotnbotheredpodcast/ Melyssa’s Website: https://www.melyssaford.com/ ChatGPT: https://chatgpt.com/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoMelyssa’s Instagram: https://www.instagram.com/melyssaford/ Melyssa’s Twitter: https://x.com/MissMelyssaFord/  Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 11 December 2024

441: How Alexis Barber Balances Being A Wharton MBA, Influencer, and Founder

This week in the guest chair we have Alexis Barber, a lifestyle influencer and founder of Too Collective, a modern wellness and loungewear brand. At just 25 years old, Alexis is the host of the top-rated Too Smart For This Podcast and has worked with brands like Lululemon, Rare Beauty, Microsoft, and Miss Dior as a content creator.  In this episode she shares: How growing up low-income provided the foundation for having confidence and an ambitious mindset to overcome the limitations of her pastHer transformative experience as an MBA candidate at The Wharton School at UPennHow she makes a living off of content creation and the opportunities being an influencer has provided Highlights Include:00:00 Intro 03:00 Confidence and putting yourself out there09:55 Becoming a lifestyle influencer12:04 Navigating side hustling and a corporate role19:27 Collaboration with Rare Beauty 20:48 Launching a robe company 29:09 MBA program at Wharton39:20 Transparency in content creation44:07 The importance of building a team Check out episode 441 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeToo Collective Website: https://toocollective.com/ Too Collective Instagram: https://www.instagram.com/toocollective/ Alexis’ Tiktok: https://www.tiktok.com/@alexisbarber_ Alexis’ Instagram: https://www.instagram.com/alexisbarber/ Alexis’ YouTube: https://www.youtube.com/@alexis_barber MLT Program: https://mlt.org/Harvard Summer Program: https://www.hbs.edu/svmp/Pages/default.aspx Pietra: https://www.pietrastudio.com/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 4 December 2024

440: She Went From NICU Nurse To Full-Time Content Creator and Published Author

Helena Faustin is a Registered Nurse and content creator from New York City who has garnered an audience of millions by sharing her love and passion for cooking. As a mother of three, Helena inspires people with her massively popular food blog, That Nurse Can Cook, to get comfortable in the kitchen and cook delicious meals for their families. In this episode she shares:The ways she stayed consistent in content creation, and why it paid offHow she differentiated her physical cookbook, The Soul of Scotchie, from others on the marketHow she diversified her revenue streams to triple her income and surpass her nursing paycheck  Highlights include: 00:00 Intro05:22 Finding a path in nursing10:51 The goal of work-life balance11:52 Cooking as an outlet15:25 Intentional content creation19:24 Unlearning the idea of creating perfect content 27:21 Diversifying revenue streams33:38 Hiring a team for content creation41:09 Revenue from YouTube & brand partnerships43:42 Publishing a unique cookbook49:59 Take control of your inner voice52:30 Tips for entrepreneurs  Check out episode 440 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeHelena’s Website: Https://www.thatnursecooks.com Helena’s Instagram: https://www.instagram.com/thatnursecancook/ Helena’s TikTok: https://www.tiktok.com/@thatnursecancookHelena’s YouTube: https://www.youtube.com/@ThatNurseCanCook Grace Foods: https://www.instagram.com/gracefoods/ Capcut: https://www.capcut.com/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 27 November 2024

439: How Podcasting Changed Her Career Trajectory w/ Hiwote Getaneh

This week we have a special student spotlight featuring Hiwote Getaneh, an audio producer curious about human-centered, emotion-driven storytelling. We first met when she joined my Podcast Moguls accelerator program, and it’s been so awesome to follow her journey from working in social policy research, to growing her own podcast, to actually changing her career path to work in podcasting full time, to moving to Portugal to live and work full time, to now launching her Emerging Voices, a podcasting accelerator for aspiring creators who want to start a podcast that is unique to them and build their creative resilience along the way. In this episode she shares:How identifying a niche audience transformed her podcast and entrepreneurial journeyHer focus on helping first and second-generation immigrant women find confidence in their stories Balancing financial stability after leaving her full time job and moving abroad to Portugal Highlights include:00:00 Intro03:00 From analyst to podcaster07:45 Mastering storytelling 13:30 Lessons from Podcast Moguls18:00 Creating content with purpose21:00 Becoming an expat in Portugal28:00 Preparing for full time entrepreneurship 33:00 Building a platform to monetize43:00 Defeating self-doubt47:00 Living in Portugal54:00 Tips for entrepreneursCheck out episode 439 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeHiwote’s website: https://www.depthandcandor.com/ Hiwote’s Instagram: https://www.instagram.com/hiwote.getaneh/ The Art of Gathering by Priya Parker: https://www.priyaparker.com/book-art-of-gathering Union Docs: https://uniondocs.org/ Podcast Moguls: https://sidehustlepro.co/podcastmoguls/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 20 November 2024

438: How Arsha Jones Took Capital City’s Mambo Sauce To The Next Level

This week in the guest chair we are back for an update episode with Arsha Jones, founder of Capital City- the DC-based company behind the wildly popular Mambo Sauce. Stemming from Arsha's desire to create a product that she could sell multiples of, Arsha describes her journey from starting as a web designer, shifting into e-commerce, and finally venturing into entrepreneurship. In this episode Arsha shares:How starting an income-driven business, Tees In The Trap, helped to fund ventures for Capital City How she got Mambo sauce onto shelves of major businesses like Papa Johns, Walmart, and Target The importance of legacy and how embedding the culture of the community she serves has opened up unique opportunities  Highlights Include: 07:07 Leaving The Service Industry10:44 Launching Multiple Businesses At Once 17:14 Creating Multiple Revenue Streams19:50 Being The Face Of Your Brand29:33 Creating a Premium Product30:48 Getting Into Retail35:33 Creating Brand Partnerships41:11 Selling On Amazon45:23 Creating Your Own Path Check out episode 390 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeFirst Arsha Jones SHP Episode: https://sidehustlepro.co/arshajones/ Capital City Instagram: https://www.instagram.com/capitalcityco Capital City Website: https://www.capitalcity.com/ Arsha’s Instagram: https://www.instagram.com/arshajones/ Arsha’s Facebook: https://www.facebook.com/arshajones Tees In The Trap: https://www.teesinthetrap.com/ Amazon Seller Central: https://sellercentral.amazon.com/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 13 November 2024

437: Balanced Black Girl Les Alfred on When to Bet on Yourself

This week in the guest chair we have fellow podcaster Les Alfred, content creator and host of the Balanced Black Girl podcast. Les shares her journey from blogging to launching her podcast, driven by the realization that there were few Black women discussing wellness on her social feeds.  Les highlights the importance of relatability and audience connection in content creation, emphasizing that consumers today want to feel a personal connection to the creator behind a brand. By 2021, consistent monetizing and growth led her to partner with an agency, and later a podcast network, allowing her to scale ads and go full time as a podcaster. In this episode she shares:How following her curiosity and having the bravery to allow herself to be widely seen set her up for successHer methods to creating inspiring, approachable wellness content covering everything from wellness, to productivity, to personal finance, to self-careThe need for financial stability before quitting her corporate job by budgeting, saving, paying off student loans, and organizing her business finances Highlights include: 00:00 Intro04:30 Breaking into wellness10:00 Starting a podcast15:00 Emphasizing relatability to your audience19:30 First year of full-time podcasting23:30 The power of financial planning38:00 Benefits of having a lean team 45:30 The power of an email list50:15 Tips for entrepreneurs Check out episode 437 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeLes’ Instagram: https://www.instagram.com/balancedles/ Balanced Black Girl Instagram: https://www.instagram.com/balancedblackgirlpodcast/ Balanced Black Girl Website: https://www.balancedblackgirl.com/ Balanced Black Girl YouTube: https://www.youtube.com/@BalancedBlackGirl Profit First Book: https://mikemichalowicz.com/profit-first/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 6 November 2024

436: Mastering Financial Freedom W/ Author & Podcast Host Jamila Souffrant

Jamila Souffrant is the author of the book Your Journey To Financial Freedom, and the host of the Journey To Launch podcast. As a go-to thought leader in the personal finance field, her podcast has amassed over 4+ million total downloads. Starting her journey by saving over $100K in two years, she is now financially free.  In this episode she shares:How she went from aggressive saving to over $400K years and becoming debt-freeThe best and easiest way to traditionally publish your bookWhat methods of income-earning have failed her and how she helps others find what works best for them, and more Highlights include:00:00 Intro07:00 Mindset is the key to success 14:00 Revenue milestones25:00 Financial freedom30:15 Understanding life priorities38:10 Creating wealth for side hustlers42:30 Silent wealth  45:30 Tips for entrepreneurs  Check out episode 436 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeJamila’s 1st Side Hustle Pro episode: https://www.youtube.com/watch?v=FTM2FyWDOaY Journey To Launch Website: https://journeytolaunch.com/ Journey To Launch Instagram: https://www.instagram.com/journeytolaunch Jamila’s Facebook: https://www.facebook.com/groups/Journey2launch/ Jamila’s Book: https://yourjourneytofinancialfreedom.com/ Mindset- Carol S. Dweck: https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322 The Beautiful Writers Podcast: https://www.beautifulwriterspodcast.com/ Self-Publishing School: https://self-publishingschool.com/podcast/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 30 October 2024

435: How Clever Girl Finance Went From Side Hustle To Worldwide Platform

This week we are getting a masterclass in content-based business with Bola Sokunbi. Bola is a finance expert, 4-time bestselling author, and founder of Clever Girl Finance, one of the largest personal finance media/education platforms for women in the U.S. In this episode she shares:Her start as a financial advisor while side hustling Clever Girl Finance How she expanded past 1 to 1 business by creating courses and repeatable content How she was able to financially thrive while making her platforms free and accessible  Highlights include:00:00 Intro07:15 Becoming a financial expert12:35 Initial business investments20:30 Determining target audience 25:18 Building a team32:40 Making the platform free and accessible36:53 Benefits and challenges of brand partnerships44:20 Being a content-first business57:00 Tips for entrepreneurs Check out this episode of Side Hustle Pro podcast and others out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: Shopify. Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features. Links mentioned in this episodeClever Girl Finance Website: https://www.clevergirlfinance.com/ Clever Girl Finance Instagram: https://www.instagram.com/clevergirlfinance/ Bola’s Instagram: https://www.instagram.com/clevergirlfinance/ Bola’s Website: https://www.bolasokunbi.com/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoBola’s Instagram: https://www.instagram.com/clevergirlfinance/ Bola’s Website: https://www.bolasokunbi.com/ Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 23 October 2024

434: How Denise Woodard Got Jay-Z, Rihanna, and HER To Partake In Her Packaged Foods Company Rewind

This week we’re back for a very exciting update episode with Denise Woodard is the Founder and CEO of Partake Foods, the allergy-friendly packaged food company inspired by her daughter’s experience with food allergies. Created in 2016, Denise started the business by self-distributing cookies around NYC, eventually becoming a Certified B Corporation and raising millions of dollars in investment capital.  In this episode she shares:Her strategies to getting investors interested, including big names like HER and RihannaHow she became the first Black woman to raise more than $1 Million publicly for a CPG food startup, accumulating more than $20MHow she is continuing to inspire other entrepreneurs while growing her own business Highlights include:00:00 Intro03:30 Partake’s rise to success07:15 Raising capital with huge companies14:50 Partnerships and rapid expansion23:40 Managing personal finances in the start-up phase29:06 Aligning with your true passions38:21 Work-life balance44:45 Tips for entrepreneurs Check out episode 434 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube  Links mentioned in this episodePartake’s Website: www.partakefoods.comPartake’s Instagram: https://www.instagram.com/partakefoods/Denise’s Instagram: https://www.instagram.com/denisegwoodard/ Desnise’s LinkedIn: https://www.linkedin.com/in/denisegwoodard/ Marcy Venture Partners: https://www.marcyvp.com/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoDenise’s Instagram: https://www.instagram.com/denisegwoodard/ Desnise’s LinkedIn: https://www.linkedin.com/in/denisegwoodard/  Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 16 October 2024

433: How The Cupcake Collection Founder Mignon François Turned $5 Into Five Million Cupcakes Sold

This week I sat down for a very inspiring chat with Mignon François, the #1 national best-selling author of Made from Scratch: Finding Success Without a Recipe, and founder of a multi-million dollar cupcake empire, The Cupcake Collection.  In this episode she shares:Why having a great product and determination got her community to support her visionThe different financial methods she used, like cash stuffing, to reinvest into her business and employeesHow she leveraged $5 and turned it into a legacy with over five million cupcakes sold And much more, you don’t want to miss the gems she’s dropping! Highlights include:00:00 Intro04:30 Learning to bake from grandma10:53 The struggle to make ends meet15:09 Turning $5 into $60020:27 Humble beginnings32:50 Low margins, high profit from day one37:30 Benefits of profit sharing with employees42:00 Scaling to $10,000 days48:20 Tips for entrepreneurs  Check out this episode of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeThe Cupcake Collection: https://www.thecupcakecollection.com/Made From Scratch Book: https://www.amazon.com/Made-Scratch-Finding-Success-Without/dp/B0BV7G8F7C Mignon’s Instagram: https://www.instagram.com/p/Cte6fHBIlzO/ The Cupcake Collection’s Instagram: https://www.instagram.com/thecupcakecollection/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoMignon’s Instagram: https://www.instagram.com/p/Cte6fHBIlzO/ The Cupcake Collection’s Instagram: https://www.instagram.com/thecupcakecollection/ Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 9 October 2024

432: Hoop Mobb Is Becoming A Household Name By Making Jewelry For The Culture

This week in the guest chair we’re taking it back to Donyale Walton, founder of Hoop Mobb, Home of the Hoop Earring. Coming from Flint, Michigan, Donyale made her way to New York to learn the business ropes and was inspired to pursue her own ventures.  In this episode she shares:How she went outside of the box of where she’s from and gained unique skills by working in fashion Her process of finding and working with the best manufacturers How she’s able to build the best team and balance hiring family and friends  Highlights include:00:00 Intro05:30 Getting her start in fashion15:30 Determining a niche24:50 Acquiring vendors and manufacturers 30:53 Focusing on serving a community 38:20 Profitability and hiring strategically 49:09 Marketing and growth strategies56:22 Tips for entrepreneurs   Check out episode 432 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeThe Hoop Mob Instagram: https://www.instagram.com/thehoopmobb/ Hoop Mobb’s Website: https://hoopmobb.com/ Hoop Mobb’s Facebook: https://www.facebook.com/groups/685105618951748 Donyale’s Instagram: https://www.instagram.com/donyalewalton/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoThe Hoop Mob Instagram: https://www.instagram.com/thehoopmobb/ Donyale’s Instagram: https://www.instagram.com/donyalewalton/  Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 2 October 2024

431: How To Move Forward With Your Side Hustle

You’ve done your research, gathered your materials and you’re ready to launch your side hustle. Now what? Keep GOING. This is the time to reevaluate, regroup, and dig deeper. A lot of side hustlers who get to this point will start to lose the spark they had when they first started. In episode 431, I’m giving you the tips to keep that same energy and build your side hustle into a sustainable business.  Tips shared include:How to affirm yourself to build confidence The next steps to stay on track with your goalsHow to continue to find inspiration  Highlights include:00:00 Intro04:00 Get down to business05:30 Determine what your impactful tasks are08:30 Get your schedule down10:00 Affirm your journey13:00 Time to get vulnerable15:30 Find your calling20:00 Limit outside opinions I’m also hosting a live Side Hustle Bootcamp next week. Whether you’ve started your side hustle or are still trying to get it off the ground, this challenge is designed to help you get out of your head and into action. Go to sidehustlepro.co/bootcamp to sign up!Check out episode 431 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube  Links mentioned in this episodeMy Old Blog Wordpress Theme DetectorSide Hustle Pro BootcampPodcast Moguls Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoSide Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 27 September 2024

430: The Voice Behind the Brands: Vanessa James on Building a Creative Empire

This week in the guest chair we have Vanessa James, the dynamic founder of Vanessa James Media. Known as "the voice you hear everywhere," Vanessa is a seasoned Caribbean voice-over actress whose captivating voice has graced numerous iconic brands, including Netflix, Amazon, and the new promo voice for the nationally syndicated "Tamron Hall" daytime talk show. In this episode she shares about:How she uses her media company Vanessa James Media to advocate for diversity, inclusion, entrepreneurship, and creative collaborationThe groundbreaking events she leads each year like Food, Wine, and Fete—an all-inclusive Soca experience celebrating Caribbean cultureHow she scaled Vanessa James Media from side hustle to a profitable business Highlights include: 00:00 Intro04:30 Corporate roles and burnout13:30 Side hustling in V.O.18:00 Understanding the voiceover industry22:50 Overcoming a stutter27:30 Stabilizing income as a side hustler33:30 Scaling a media business39:11 Food, Wine and Fete43:21 How to break into voice acting49:55 Tips for entrepreneurs  Check out episode 430 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeVanessa James Media Website: https://www.vanessajamesmedia.com/  Vanessa’s Instagram: https://www.instagram.com/vanessajamesmedia Vanessa’s X: https://x.com/MsVanessaJamesVanessa’s LinkedIn: https://www.linkedin.com/in/vanessa-james-media/ Reach TV: https://reachtv.com/ Food, Wine, and Fete: https://foodwineandfete.com/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoWebsite: Vanessa James Media: https://www.vanessajamesmedia.com/ Instagram: https://www.instagram.com/vanessajamesmediaX: https://x.com/MsVanessaJames  Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 25 September 2024

429: How To Test Out Your Side Hustle

In this Flashback Friday episode, we’re taking it back to the steps to take when starting your side hustle, specifically how to test it out. All the research in the world can’t compare to actually launching and testing your side hustle out. This may feel like the hardest part, but don’t let perfectionism get in the way. You’ve already done all the prep work, now it’s time to see the fruit of your labors. You’ll learn the steps needed to launch the side hustle of your dreams. In the episode I discuss:How to put yourself out there and get your side hustle recognized as a brandWhat platforms you’ll need to set up How to be brave and just start Highlights include:  00:00 Intro03:22 Naming your podcast05:00 Importance of domain names and websites09:30 The starting elements 12:30 Refine your starting steps15:30 Block out the noise The Side Hustle Bootcamp is designed to help busy, multi-passionate professionals just like you discover your perfect side hustle and get it up and running. Join us over at sidehustlepro.co/bootcamp Check out episode 429 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeMy old blog: https://cailakspeaks.com/ Wordpress Theme Detector: https://www.wpthemedetector.com/Side Hustle Pro Bootcamp: https://sidehustlepro.co/bootcamp Podcast Moguls: http://podcastmoguls.com/join Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 20 September 2024

428: How KIN Apparel’s Founder Turned a Dorm Room Side Hustle Into a $10 Million Business

This week in the guest chair I have Philomina Kane, Ghanaian-American entrepreneur and content creator. In 2017, she graduated from Princeton University and began to cement herself as a haircare YouTuber. Garnering a following of nearly 200,000 subscribers, Philomina became a guiding force, empowering Black women to embrace and care for their natural hair. After building a strong brand and loyal following, Philomina founded KIN Apparel, a brand dedicated to crafting satin lined hoodies and hats for both hair protection and comfort.  In this episode she shares about:How the innovative approach of KIN Apparel caught the attention of Shark Tank landed a six-figure deal with SKIM’s founding partner Emma GredeHer desire-driven approach to marketing and how leading with offering a solution to a problem has hooked her audience Reaching over $10M in revenue while continuously navigating challenges like fulfillment centers and a changing financial landscape Highlights include: 00:00 Intro03:15 From the Bronx to Ghana07:30 Building a following on YouTube14:50 Founding KIN Apparel20:00 Transition to full-time entrepreneurship27:00 Benefits of vulnerable marketing32:00 Financial journey- grants and funding41:00 Navigating the changing financial landscape44:00 Shark Tank experience 47:00 Challenges with fulfillment centers57:00 Tips for entrepreneurs  Links mentioned in this episodeKIN Apparel: https://kinapparel.org/ KIN Apparel Instagram: https://www.instagram.com/kinapparel_/?hl=en LEDA Program: https://ledascholars.org/ Science of Black Hair: https://www.amazon.com/Science-Black-Hair-Comprehensive-Textured/dp/0984518428 Hello Alice: https://helloalice.com/ Black Ambition: https://blackambitionprize.com/ New Voices: https://newvoicesfoundation.org/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoPhilomina’s YouTube: https://www.youtube.com/@naturallyphilo Philomina’s Instagram: https://www.instagram.com/p/Cs3xy3wpZ-d/?img_index=1 Philomina’s TikTok: https://www.tiktok.com/@naturallyphilo_  Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 18 September 2024

427: How To Find The Right Audience or Customer For Your Side Hustle

So, you’ve figured out the side hustle you want to pursue. Now what’s the next step? Hint: It’s finding your audience. I’m not talking about just anyone who might come across your side hustle, I’m talking about the specific person who needs and wants what you’re offering! It’s time to get creative and identify who it is you’re talking to, and I’ve got a roadmap to help you do so. This episode is part two of the Side Hustle Pro Bootcamp series, where I teach you how to start your side hustle.  In this episode we discuss:How to identify your customer/audience by understanding their habitsThe benefits of getting hyper-specific in your research How to reach out to the customer you identify as your target audience\ Highlights include:00:00 Intro01:57 Identify target audience 06:12 Writing out your target listener attributes12:30 Get on the phone with potential audience17:30 Secondary audience’ Check out episode 427 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeSide Hustle Pro Bootcamp: https://sidehustlepro.co/bootcampPodcast Moguls: https://www.sidehustlepro.co/podcast-moguls/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 13 September 2024

426: Owning Manhattan’s Tricia Lee: From Beauty Mogul to Real Estate Titan

This week in the guest chair we have Tricia Lee, powerhouse real estate broker, star of Netflix’s Owning Manhattan, and founder and leader of the highly talented Tricia Lee Team at Serhant.  Tricia sold over $200M in her solo career before joining Serhant and simultaneously joining forces with her partner, Jeffrey St. Arromand. Through the power of partnership, authenticity, and personal branding, Tricia has become a household name in real estate and media. In this episode, Tricia shares:How she successfully managed the pivot from beauty to real estate and television Why she makes it a point to share her journey while also marketing her businessHow content creation has helped her close real estate dealsHow she has stayed true to herself and blocked out opinions, jobs, and people who don’t align with her goalsAnd so much more! Highlights Include:00:00 Intro 03:14 Discovering identity13:00 Navigating real estate16:50 Polish Bar success23:08 Transferring skills from previous industries34:19 Navigating real estate and running a business40:48 Building confidence through successful selling50:00 Personal branding through authenticity 1:00:00 Power of partnership1:11:00 Tips for entrepreneurs  Check out episode 426 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeTricia’s Website: https://serhant.com/agents/tricia-lee-riley Tricia’s Instagram: https://www.instagram.com/lovetricialee/?hl=en Team Tricia Lee: https://serhant.com/agents/tricia-lee-riley Bed-Stuy Restoration: https://www.restorationplaza.org/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 11 September 2024

425: How To Choose The Right Side Hustle For You (Flashback Friday)

If you’re still struggling to discover your perfect side hustle, you’re not alone. It’s because you’re good at more than one thing. But here’s a tip: just because you enjoy something, doesn’t mean it needs to be your side hustle! Let’s get into how to take all of your many ideas, and truly determine if it’s the best side hustle for you. In this episode we discuss: Taking my revenue streams to the next level with one-on-one coachingHow marketing advice may be holding you back, and how to figure out what works for your side hustle Discovering the power of charging what I’m worth, and how I shifted my mindset to get there Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube  Links mentioned in this episodeBootcamp: https://sidehustlepro.co/bootcampSample Poll: https://sidehustlepro.co/poll Affiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more when you purchase using my link. Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 6 September 2024

424: She Started a Cleaning Business as a Side Hustle, Now It’s a Million Dollar Business

This week in the guest chair we have Jhanilka Hartzog, podcaster and owner of Founders Cleaning Business University. Together, she and her husband Anthony are certified side hustlers who turned their hustle into a thriving cleaning business—all without cleaning homes themselves. In this episode she shares:How she and her husband paid off over $100K of debt by holding multiple side hustles on top of their 9-5sHow they built an online course that has earned her students $13.5M in salesWhere she re-invests her money to continue building financial security for her family  Highlights include:00:00 Intro03:40 Side hustling to pay off debt 08:00 Juggling multiple side hustles14:00 Vetting employees 26:00 Marketing and scaling35:37 Building relationships with cleaners40:00 Transition from 9-5 to full time hustle43:40 Starting an online course48:00 Investing in real estate53:00 Marriage and family58:50 Advice for entrepreneurs  Check out episode 424 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeJhanilka’s Instagram: https://www.instagram.com/thehartrimony/?hl=en Cleaning Business University: https://www.cleaningbusinessuniversity.com/Jhanilka’s YouTube: https://www.youtube.com/channel/UCx8CGDWkM-bink3-4O5x5sQ#:~:text=6.31K%20subscribers%20%E2%80%A2%20855%20videos.%20Welcome%20to%20our%20channel Jhanilka’s Cleaning Business: https://maids2match.com/ Jhanilka’s Podcast: https://podcasts.apple.com/us/podcast/more-than-a-side-hustle/id1600737639 Total Money Makeover: https://www.amazon.com/Total-Money-Makeover-Classic-Financial/dp/1595555277  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoJhanilka’s Instagram: https://www.instagram.com/thehartrimony/?hl=en Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 4 September 2024

423: Use This Quick LinkedIn Hack to Build Your Email List Fast

This quick and easy LinkedIn hack will grow your email list fast. In this Flashback Friday episode, I’m giving you the easy step by step process of building an effective email list for your side hustle to take your email marketing to the next level.  In this episode I share: How to take the first step to inviting people to your email listHow being consistent with my email list quickly grew my audience engagementThe best platforms to optimize communication with your contacts Highlights include:00:00 Intro02:51 Do not spam your audience06:14 Invite people to your email list08:30 Set up an email service provider11:27 Deciding on email content15:27 Owning your email contacts20:29 Get connected with me Check episode 423 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeFree Side Hustle Guide Book: sidehustlepro.co/starthereConvertkit Contact List Provider: https://convertkit.com/ Ambassador Contact List Provider: https://www.getambassador.com/ Mailchimp: https://mailchimp.com/ Side Hustle Pro Newsletter: https://sidehustlepro.lpages.co/sixbulletsaturdays/ ]Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 30 August 2024

422: Why You Should Give Yourself Permission to Learn Out Loud

This week, I’m diving into why you should give yourself permission to learn out loud. In my entrepreneurial journey, I go through seasons of learning and testing. Unapologetically trying new things, failing, and starting over have opened doors that would otherwise be shut. I gave myself permission to learn out loud.  In this episode I share about:Taking my revenue streams to the next level with one-on-one coachingHow marketing advice may be holding you back, and how to figure out what works for your side hustle Discovering the power of charging what I’m worth, and how I shifted my mindset to get there Highlights Include:00:00 Intro02:50 Transitioning to one-on-one coaching06:30 Setting prices for offerings 10:00 Working with AI17:20 Shifting to more paid content/offerings22:30 Not being afraid to charge your worth Check out episode 422 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeFree Side Hustle Guide: https://sidehustlepro.co/vip SHP Newsletter: https://sidehustlepro.co/newsletter/ My AI expert sister’s LinkedIn: https://www.linkedin.com/in/nadeenmatthews/?originalSubdomain=jm Feeling Stuck SHP 414: https://www.youtube.com/watch?v=65qejtGofcoPortia Obeng’s SHP Episode: https://www.youtube.com/watch?v=4qkgObsQ7pA Get Paid Podcast w/ Dorothy Johnson: https://podcasts.apple.com/us/podcast/dorothy-johnson-the-ad-strategy-that-transformed-1-1/id1005195731?i=1000665438875  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 28 August 2024

421: Behind The Scenes: I'm Testing A New Email Strategy In My Business

This Flashback Friday I’m back to give you an inside look at a new marketing strategy I’m testing out. You guys know, I love to try new ways to provide value and keep my audience updated. One of the best resources I have is my email list, a valuable way to connect with my audience outside of social media.  In this episode I’m sharing:How to cultivate an email list of your own, and continuously grow itHow to figure out the best content and offerings you can give your audience How to automate emails, freebies, and paid products  Highlight Include: 1:22 The Value of an Email List4:56 How To Connect With Your Audience 9:12 Automating DM Responses 17:50 Testing Out Ads23:11 Connecting On Different Platforms26:43 Creating Freebies and Paid ProductsCheck out episode 421 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeSHP Poll Freebie: sidehustlepro.com/poll SHP Newsletter: sidehustlepro.co/newletter Leadpages: https://www.leadpages.com/ Canva: https://www.canva.com/ Convertkit: https://convertkit.com/ Manychat: https://manychat.com/ LinkedIn: https://www.linkedin.com/ Ep 348- How To Build An Email List: https://www.youtube.com/watch?v=kmv-nd95cqk Couples Workbook: https://www.etsy.com/listing/1648665610/couples-annual-planning-workbook  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoSide Hustle Pro – @sidehustleproEmail: [email protected] #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 23 August 2024

420: How To Build a LinkedIn Profile That Helps You Side Hustle

This week in the guest chair we have a very special guest, Portia Obeng, social media strategist, LinkedIn coach, and former Side Hustle Pro social media manager! With over 10 years of experience, Portia guides people through the ever-changing social media landscape to amplify their personal brands and make money. In this episode she shares about:The steps she’s taken to go from job hopping to helping people optimize their LinkedIn Her focus on the niche of creating “ LinkedIn superstars” who advocate for the company they work forWhy she hates jobs and how she’s been able to maintain a non-traditional path  Highlights Include:00:00 Intro02:00 Early career experience08:00 Helping women level up in LinkedIn13:30 The importance of consistency on LinkedIn16:20 Building a LinkedIn profile24:00 Optimizing content on LinkedIn29:25 Using LinkedIn to build a personal brand37:00 How to connect in the best way on LinkedIn50:00 Tips for entrepreneurs  Check out episode 420 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodePortia’s Website: https://www.portiaobeng.com/Portia’s LinkedIn: https://www.linkedin.com/in/portiaobeng/ Portia’s TikTok: https://www.tiktok.com/@portia.o Muoyo’s Website: https://myvoterstatus.com/Verizon Small Business Program: https://digitalready.verizonwireless.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoPortia’s LinkedIn: https://www.linkedin.com/in/portiaobeng/ Portia’s TikTok: https://www.tiktok.com/@portia.o  Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 21 August 2024

419: FLASHBACK FRIDAY: Tangible Tips I Used To Scale My Side Hustle To A Full Time Business

In this week’s Flashback Friday episode, I’m giving you the real deal with 7 tangible tips to scale your side hustle to a full time business. Having been at this for over 7 years now, I’ve learned that scaling a side hustle is a journey of constant learning and pivoting, but having a solid starting point is key.  In this episode I share about:Recognizing the seeds that were being planted in my life that led me to entrepreneurshipHow I used my 9-5 background in social media to launch my side hustle How I took my “failures” as lessons and improved in my next steps Highlights Include: 2:30 The Power of Believing In Yourself 6:02 Find The Easiest Entry Point9:26 How To Re-invest In Yourself 15:06 Testing Out Your Side Hustle17:40 How To Leverage Social Media23:20 Figuring Out What To Sell25:04 When To Quit Your 9-5 Links mentioned in this episodePodcast Moguls: https://sidehustlepro.co/podcastmoguls/ Other SHP Courses: https://sidehustlepro.co/courses/ Side Hustle Pro Instagram: https://www.instagram.com/sidehustlepro/ NicailaTV Instagram: https://www.instagram.com/sidehustlepro/  Side Hustle Pro Facebook: https://www.facebook.com/SideHustlePro/ Side Hustle Pro LinkedIn: https://www.linkedin.com/company/sidehustlepro/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 16 August 2024

418: She Took Her Clean Beauty Business From Instagram to the NYC Oculus

This week in the guest chair we have Jazmin Alvarez, the visionary founder and chief curator of Pretty Well Beauty, a black-owned clean beauty destination that has been redefining the industry since its launch in 2019. As Pretty Well Beauty celebrates its fifth anniversary, Jazmin shares her inspiring journey from a content producer in the fashion and beauty industry to a successful entrepreneur dedicated to making clean beauty accessible and inclusive for all. In this episode she shares about:Believing in Yourself: even when it feels "delusional," and how this mindset has been key to her success Clean Beauty: the deep connection between the products we put on our skin and overall wellnessSecuring Prime NYC Retail Space: the chance encounter that led to becoming the first Black-owned beauty store inside the iconic Oculus  Highlights Include:00:00 Intro03:59 Growing up with clean beauty09:15 Getting her start in fashion12:57 Side hustling as a freelancer17:47 Building Pretty Well Beauty23:21 Believing in yourself as an entrepreneur30:10 Importance of clean beauty38:10 Securing prime NYC real estate49:54 Journey to profitability 1:00:00 Tips for entrepreneurs  Check out episode 418 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodePretty Well Beauty Website: https://prettywellbeauty.com/ Pretty Well Beauty Instagram: https://www.instagram.com/prettywellbeauty Jazmin’s Email: [email protected] Chashma: https://chashama.org/ Joe Dispenza Podcast: https://open.spotify.com/show/6P28vDZvRGOftyqrdo4u8S  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoPretty Well Beauty Instagram: https://www.instagram.com/prettywellbeauty  Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 14 August 2024

417: FLASHBACK FRIDAY: How To Find Your Niche

This week I’m back with a solo episode where I share some insights on finding your niche to help you narrow down your side hustle. There are endless paths you can take with side hustling, it’s important to get specific. Finding your niche will put you in line with your ideal audience or help you discover where you need to pivot and make changes.  In this episode I share:The best place to start deciding what niche will work for youHow to get over the fear of putting yourself out thereThe power of feedback and how to use it to move your business forward Highlights include: 00:00 Intro02:01 The Benefits of Polling and Asking for Help06:10 Picking One Niche to Focus On16:07 The Value of Getting Feedback19:02 Embracing Change and Simplifying Check out episode 417 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeSample SHP Poll: https://sidehustlepro.co/poll Google Survey: https://www.google.com/forms/about/ Newsletter: https://sidehustlepro.co/newsletter/ NicailaTV Youtube: https://www.youtube.com/@NicailaTV Side Hustle Pro Website: https://sidehustlepro.co/ Side Hustle Pro Instagram: https://www.instagram.com/sidehustlepro/ NicailaTV Instagram: https://www.instagram.com/nicailatv/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoSide Hustle Pro Instagram: https://www.instagram.com/sidehustlepro/ NicailaTV Instagram: https://www.instagram.com/nicailatv/  Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 9 August 2024

416: Growing a Genuine Instagram Following for Your Side Hustle

Growing an Instagram following doesn’t have to be intimidating. In this episode, I’m giving you actionable strategies for building a genuine Instagram following. When I started side hustling, I started leveraging Instagram as a powerful tool for promoting my blog and business, which led to growing an engaged and authentic audience. In this episode I share about:Getting super specific: Create a profile of who your target audience member is, including details like their age, where they shop, what social platforms they’re on, etc.Know, like, and trust: After figuring out your target audience, focus on how to build a reliable reputation with themCreating a workflow for your content: Key habits like batching content, researching other content your audience engages with, and using content scheduling tools Highlights include:00:00 Intro4:03 Understanding your target audience 14:08 Creating tailored content16:35 How to engage with your audience20:56 Planning and scheduling your content23:38 Tracking your content’s performance26:16 Consistency and strategic planning Check out episode 416 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: Shopify. Go to shopify.com/hustlepro for a $1/month trial period and get full access to Shopify’s entire suite of features. Links mentioned in this episodeHow To Find Your Niche episode: https://www.youtube.com/watch?v=VE9_FhpLTz8Later scheduling app: https://later.com/ Manychat: https://manychat.com/ Canva: https://www.canva.com/ My email: [email protected]  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoSide Hustle Pro – @sidehustlepro Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 7 August 2024

415: How To Make Your Next Move Your Best Move w/ Kimberly Brown

In the world of consultants and career developers, it can feel impossible to find the right fit. Kimberly Brown stands out as an expert whose leadership development company, Manifest Yourself, helps women and people of color navigate the workplace, make more money and become industry leaders. She’s the author of bestselling book, Next Move, Best Move: Transitioning Into a Career You'll Love and the host of the Your Next Move Podcast. In this episode she shares:The steps she took to determine when it was time to leave her 9-5Her simple yet powerful methods to attracting her ideal clientsHow she exceedingly surpassed her six figure goal in her first year  Highlights include:00:00 Intro02:37 Getting started in career and leadership development07:36 Working within corporate america after leaving a 9-510:52 Juggling a career and side hustling17:20 Preparing financially for entrepreneurship19:56 Pitching and publishing a book22:31 Diversity in income28:59 Instagram vs reality35:09 Navigating divorce and maintaining profits40:03 Getting your ducks in a row45:02 Tips for entrepreneurs  Check out episode 381 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeKimberly’s Podcast: www.kimberlybonline.com/podcast Manifest Yourself Website: www.manifestyourself.comKimberly’s Website: www.kimberlybonline.com  Kimberly’s Instagram: www.instagram.com/kimberlybonline  Kimberly’s LinkedIn: https://www.linkedin.com/in/kimberlybonline/ Profit First Book: https://mikemichalowicz.com/profit-first/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoInstagram: www.instagram.com/kimberlybonline Kimberly’s LinkedIn: https://www.linkedin.com/in/kimberlybonline/  Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 31 July 2024

414: Feeling Stuck? My Favorite Techniques to Get Back on Track

Today I am back with a solo episode where I share my favorite techniques to get back on track when you're feeling stuck. It's July, and half of the year is gone. It's time to take a step back, reflect on what has worked, what hasn't, and what we're going to do about it. Whether you're dealing with mid-year slumps or just need a boost, this episode is packed with actionable advice to help you move forward. In this episode I share about:Getting in the spiritual gym: The importance of reconnecting with spirituality, physical activity, or changing your scenery to take care of yourself Focusing on what you can control: Set minimum and maximum goals and prioritize action over inactionPracticing gratitude: Using gratitude as a tool to shift perspective and boost motivation Highlights Include: 00:00 Intro02:36 The Importance of Mid-Year Reflection05:15 Get in the Spiritual Gym09:54 Move Your Body11:00 Get Some Sun13:32 Change Your Scenery15:58 Face the Facts20:42 Set Minimum and Maximum Goals26:01 Focus on What You Can Control32:50 Take a Step, Any Step37:39 Reflect and Have Gratitude42:01 Recap and Action StepsCheck out episode 414 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeYou Are a Badass by Jen Sincero: https://www.amazon.com/You-Are-Badass-Doubting-Greatness/dp/0762447699Superhuman App: https://www.superhuman.app/It’s About Damn Time Podcast: https://podcasts.apple.com/us/podcast/its-about-damn-time/id1528584161 Alexis Barber SHP episode: https://www.youtube.com/watch?v=9F64OvfCrzE  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 24 July 2024

413: Why Your Podcast Isn't Making Money (and How to Fix It)

This week I’m back with a solo episode where I’m giving you the tools to make money with your podcast. When I became a full-time podcaster in 2017, I focused on my revenue streams like brand partnerships, sponsorships, courses, and VIP programs, leading to having over 10 million episode downloads to date. I’m here to help you get your podcast to that same level.  In this episode I’m sharing:Effective Marketing: How you’re going to optimize content planning and to get people to consistently see what you are offering Thinking Outside the Box: Exploring non-traditional sponsorships and multi-channel packages like retreats to generate revenue beyond just downloadsCreating Value: How to produce content and services that your audience genuinely wants to pay for Highlights Include:00:00 Intro02:49 The Importance of Podcast Setup05:15 Narrowing Down Your Podcast Topics09:50 Understanding and Serving Your Audience14:33 Creating a Content Plan16:39 Effective Marketing Strategies19:00 Consistent Marketing Practices21:24 Thinking Outside the Box for Sponsorships25:54 Creating Content People Want to Pay For28:17 Recap and Action StepsTo learn more about making money from your podcast, join my next live class on July 18th. Register at sidehustlepro.co/class.Check out episode 413 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeRiverside (Use code ‘hustlepro’): https://riverside.fm/ Podcast Moguls: http://sidehustlepro.co/join  Lori Tharps SHP episode: https://www.youtube.com/watch?v=E3EsWprSGu4 Launching Podcast Moguls 2.0: https://www.youtube.com/watch?v=3d-wkYAcsLo&t=1s Free newsletter: http://sidehustlepro.co/newsletter You Are a Badass by Jen Sincero: https://jensincero.com/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 17 July 2024

412: How To Achieve The Career of Your Dreams And The Salary You Deserve w/ Mandi Woodruff-Santos

This week in the guest chair we have Mandi Woodruff-Santos, a globally recognized career expert, founder of the MandiMoney Makers, and co-host of the three-time WEBBY award winning podcast, Brown Ambition. With 6 million podcast downloads, Mandi is on a mission to help women of color achieve their wildest financial ambitions.  In this episode she shares:How to be professionally selfish and achieve your dream salaryThe risks she’s taken by pivoting often in her career, and how they’ve paid off Her journey from corporate, to coaching as a side hustle, to launching her podcast and expanding her empire Highlights include:00:00 Intro03:52 First jobs out of college10:20 Introversion and unwavering self-belief 14:35 Navigating financial insecurity28:00 The benefits of strategic quitting 36:00 Launching Brown Ambition Podcast41:00 Becoming a career coach51:00 Income opportunities from podcasting56:30 Tips for entrepreneurs Check out episode 412 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeMandi Money Website: http://Mandimoney.comMandi’s Instagram: https://www.instagram.com/mandimoney/?hl=enBrown Ambition Podcast: https://brownambitionpodcast.com/ Brown Ambition Instagram: https://www.instagram.com/brownambitionpodcast/ The Budgetnista’s Website: https://thebudgetnista.com/Yahoo Finance: https://finance.yahoo.com/news  Zapier Automation: https://zapier.com/Trello: https://trello.com/home  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoMandi’s instagram: https://www.instagram.com/mandimoney/?hl=enBrown Ambition Instagram: https://www.instagram.com/brownambitionpodcast/  Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 10 July 2024

411: How Julia Coney Pivoted Careers to Pioneer a New Era in the Food & Wine Industry

This week in the guest chair we have Julia Coney, award winning wine writer, speaker, & consultant. Julia wears many hats, including being the Wine Consultant for American Airlines in partnership with the James Beard Foundation, the Founder of Black Wine Professionals, a resource for the wine industry whose goal is to lift up the multifaceted Black professionals in the world of wine.  In this episode she shares about:Being multi-passionate: how exploring a range of interests, from starting at a law firm to writing a beauty blog, has elevated her career Paving the way for diversity: how starting honest conversations about racism, equity, and inclusion in the wine industry led to being the recipient of Wine Enthusiast's 2020 Social Visionary Award Winner The power of putting yourself out there on social media: How she has created opportunities for herself like being the first Black woman to run a wine program for American Airlines Highlights include: 00:00 Intro04:42 Original career path and intro to wine13:00 Navigating a switch in careers21:39 Transition from beauty blogging to wine writing27:06 Addressing racism in the wine industry29:40 Sustaining financially as a freelance writer35:00 Providing a niche wine service 41:30 Unlocking networking opportunities 45:07 Running a wine program for American Airlines 54:16 Tips for entrepreneurs Check out episode 411 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeJulia’s Substack: https://juliaconey.substack.com/ Julia’s Instagram: https://www.instagram.com/juliaconey/ Julia’s email: [email protected]  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoJulia’s Substack: https://juliaconey.substack.com/ Julia’s Instagram: https://www.instagram.com/juliaconey/ Julia’s email: [email protected] Hosted on Acast. See acast.com/privacy for more information.

Transcribed - Published: 3 July 2024

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