435: How Clever Girl Finance Went From Side Hustle To Worldwide Platform

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 23 October 2024

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week we are getting a masterclass in content-based business with Bola Sokunbi. Bola is a finance expert, 4-time bestselling author, and founder of Clever Girl Finance, one of the largest personal finance media/education platforms for women in the U.S.

In this episode she shares:

Her start as a financial advisor while side hustling Clever Girl Finance
How she expanded past 1 to 1 business by creating courses and repeatable content
How she was able to financially thrive while making her platforms free and accessible

Highlights include:

00:00 Intro

07:15 Becoming a financial expert

12:35 Initial business investments

20:30 Determining target audience

25:18 Building a team

32:40 Making the platform free and accessible

36:53 Benefits and challenges of brand partnerships

44:20 Being a content-first business

57:00 Tips for entrepreneurs

Check out this episode of Side Hustle Pro podcast and others out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Shopify. Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.

Links mentioned in this episode

Clever Girl Finance Website: https://www.clevergirlfinance.com/
Clever Girl Finance Instagram: https://www.instagram.com/clevergirlfinance/
Bola’s Instagram: https://www.instagram.com/clevergirlfinance/
Bola’s Website: https://www.bolasokunbi.com/

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Guest Social Media Info

Bola’s Instagram: https://www.instagram.com/clevergirlfinance/
Bola’s Website: https://www.bolasokunbi.com/

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Transcript

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0:00.0	At three business, we understand the importance of making savings.
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0:08.6	Get up to 15 sims from as little as 7 pounds 50 a month each all with unlimited calls, texts and data
0:15.0	so you can keep your business connected and your costs down.
0:19.0	Head in store or search three business.
0:22.0	Unlimited UK only, 7.50 per sim when you buy 10 to 15 sims on a 24 month plan, X 20% VAT.
0:28.0	Annual price rises apply.
0:30.0	Terms apply.
0:31.0	The ASA regulates UK ads across all media, including radio, to make sure they stick to the rules.
0:38.0	You should be able to trust the ads you hear, whether you love love them or hate them.
0:44.0	So we're by your side and keeping our ears open because every little helps.
0:52.0	The ASA, keeping ads legal, decent, honest and truthful.
0:57.0	Oh yes.
0:59.0	Sometimes running a business can feel like cycling uphill with square wheels.
1:07.0	But zero online accounting software can help predict the future cash flow of your business.
1:15.0	So you can stay one step ahead.
1:18.0	Soon it'll feel more like free-wailing downhill.
1:20.0	Woo-hoo!
1:21.0	On a tandem!
1:22.0	All right, mate. With a masseur on the back! downhill. Wuh! On a tandem!
1:23.0	All right, mate, with a masseur on the back.
1:25.0	Oh, that's nice.
	...

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