437: Balanced Black Girl Les Alfred on When to Bet on Yourself

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 6 November 2024

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week in the guest chair we have fellow podcaster Les Alfred, content creator and host of the Balanced Black Girl podcast. Les shares her journey from blogging to launching her podcast, driven by the realization that there were few Black women discussing wellness on her social feeds.

Les highlights the importance of relatability and audience connection in content creation, emphasizing that consumers today want to feel a personal connection to the creator behind a brand. By 2021, consistent monetizing and growth led her to partner with an agency, and later a podcast network, allowing her to scale ads and go full time as a podcaster.

In this episode she shares:

How following her curiosity and having the bravery to allow herself to be widely seen set her up for success
Her methods to creating inspiring, approachable wellness content covering everything from wellness, to productivity, to personal finance, to self-care
The need for financial stability before quitting her corporate job by budgeting, saving, paying off student loans, and organizing her business finances

Highlights include:

00:00 Intro

04:30 Breaking into wellness

10:00 Starting a podcast

15:00 Emphasizing relatability to your audience

19:30 First year of full-time podcasting

23:30 The power of financial planning

38:00 Benefits of having a lean team

45:30 The power of an email list

50:15 Tips for entrepreneurs

Check out episode 437 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

Les’ Instagram: https://www.instagram.com/balancedles/
Balanced Black Girl Instagram: https://www.instagram.com/balancedblackgirlpodcast/
Balanced Black Girl Website: https://www.balancedblackgirl.com/
Balanced Black Girl YouTube: https://www.youtube.com/@BalancedBlackGirl
Profit First Book: https://mikemichalowicz.com/profit-first/

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Transcript

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0:00.0	Sometimes running a business can feel like cycling uphill
0:04.0	with square wheels.
0:07.0	Under water!
0:09.0	But zero online accounting software can help predict the future cash flow of your business.
0:15.0	So you can stay one step ahead.
0:17.0	Soon it'll feel more like freewheeling downhill.
0:20.0	Woohoo!
0:22.0	On a tandem.
0:22.7	What, mate?
0:24.5	With a masseur on the back.
0:26.0	Oh, that's nice.
0:29.6	Search Zero with an X, because healthy business is beautiful business.
0:34.0	Who knew that posting about your business could become your best ad,
0:38.2	which means engaging new customers who could then make your sales skyrocket.
0:41.3	And before you know it, your business becomes a big hit overseas.
0:42.9	Spark your success story.
0:44.4	TikTok means business.
0:55.2	You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your side hustle from passion project to profitable business. And I'm your host, Nikaela Matthews Okome.
1:01.1	So let's get started.
1:04.2	Hey, friends, hey, welcome, welcome back to the show. I am so excited for you to listen to today's
1:09.0	episode. Listen and watch today's episode with Les Alfred.
1:13.1	Les is an award-winning podcast host, speaker, and content creator, and for nearly a decade,
	...

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