447: Harlem’s Fashion Row CEO Shares Her Secret To Sponsorship w/ Brandice Daniel

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 29 January 2025

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week in the guest chair we have a returning guest Brandice Daniel, founder and CEO of Harlem’s Fashion Row. Brandice launched Harlem’s Fashion Row to bridge the gap between multicultural fashion designers and major fashion brands. From producing top-tier runway events to groundbreaking collaborations—such as her famous partnership with Nike and LeBron James—Brandice ensures Black and Brown designers receive the visibility, mentorship, and retail opportunities they deserve. Growing her business has made Brandice a sponsor and brand partnership expert, and gave me a masterclass for my own sponsorship journey.

In this episode she shares:

Her road to becoming a household name and partnering with huge names like Nike, LVMH, and Gap
How to transition your business from relying on event sponsorships to forming robust partnerships that provide a more stable revenue flow
How she expanded her mission by founding ICON 360, a nonprofit that has raised over $2 million

Highlights include:

00:00 Intro

02:05 The evolution of Harlem Fashion Row

08:00 Monetizing collaborations

13:00 The power of telling your own story

17:50 Forming contacts and partnerships

21:00 Creating value for brands

28:30 Diversifying revenue streams

38:30 Power of community in business

44:00 Ensuring a profitable business model

52:15 Tips for entrepreneurs

Check out episode 447 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Skillshare: Take Nicaila’s class and explore thousands more hands-on classes taught by creative experts from around the world. Get one month free at sidehustlepro.co/skillshare.

Links mentioned in this episode

Brandice’s Instagram: https://www.instagram.com/harlemsfashionrow/
Brandice’s First SHP Episode: https://www.youtube.com/watch?v=MrrXQGFt518 Harlem’s Fashion Row’s Website: https://www.harlemsfashionrow.com/
Brandice’s FREE Sponsorship Book: https://www.smallbusinessbigpartnershipsbook.com/live
SHP Website: https://sidehustlepro.co

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Transcript

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0:00.0	You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your
0:07.2	side hustle from passion project to profitable business. And I'm your host, Nikaela Matthews Okome.
0:13.6	So let's get started.
0:17.0	Hey friends. Hey, welcome, welcome back to the show. I have such a special, unique episode for you guys today. So today in the guest chair, I have Brandis Daniel. Brandis is a trailblazing entrepreneur and thought leader reshaping the fashion industry through her commitment to diversity, equity, and inclusion. As the founder and CEO of Harlem's Fashion Row, HFR, Brandis has built a globally recognized
0:43.6	platform that uplifts designers of color, forging impactful partnerships with brands like
0:49.4	LVMH, Nike Gap, and Hugo Boss.
0:52.8	Notably, she spearheaded the creation of the Nike Times HFR LeBron 16
0:58.2	sneakers, a collaboration that sold out in minutes and set a new benchmark for cultural
1:04.0	relevance in fashion. In 2020, Brandis expanded her mission by founding Icon 360, a nonprofit that has raised over two million,
1:14.0	including a historic donation from Vogue and the CFDA, to fund and support designers of color.
1:20.7	Icon 360 also partners with HBCU fashion departments, providing scholarships, mentorship programs, and opportunities to bridge the
1:30.4	gap between education and the fashion industry. In today's episode, I am peeling back the curtain
1:37.5	on the process of approaching and planning sponsorships for the side hustleustle Pro Empire in 2025 and beyond.
1:46.6	I'm giving you guys a transparent look on my journey with sponsorships so far and how I'm
1:52.8	thinking about and approaching it now.
1:55.0	And who better to get a coaching session from than the expert herself, Brandis.
2:00.0	So I hope you guys enjoy this episode. Let's get
2:02.9	right into it. All right, Brandis, welcome. Welcome back to the guest here. It's so good to have you.
2:11.2	I am so excited to be back on Trial Hustle Pro. One of the best podcast out there.
2:18.2	Hey, hey, thank you.
2:20.0	I went back to listen to your very first episode in 2018,
2:23.8	and I can believe that was seven years ago.
	...

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