458: Why Your Podcast Isn't Making Money (and How to Fix It)

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 16 April 2025

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week I’m back with a solo episode where I’m giving you the tools to make money with your podcast. When I became a full-time podcaster in 2017, I focused on my revenue streams like brand partnerships, sponsorships, courses, and VIP programs, leading to having over 10 million episode downloads to date. I’m here to help you get your podcast to that same level.

In this episode I’m sharing:

Effective Marketing: How you’re going to optimize content planning and to get people to consistently see what you are offering
Thinking Outside the Box: Exploring non-traditional sponsorships and multi-channel packages like retreats to generate revenue beyond just downloads
Creating Value: How to produce content and services that your audience genuinely wants to pay for

Highlights Include:

00:00 Intro

02:49 The Importance of Podcast Setup

05:15 Narrowing Down Your Podcast Topics

09:50 Understanding and Serving Your Audience

14:33 Creating a Content Plan

16:39 Effective Marketing Strategies

19:00 Consistent Marketing Practices

21:24 Thinking Outside the Box for Sponsorships

25:54 Create Content People Want to Pay For

28:17 Recap and Action Steps

To learn more about making money from your podcast, join my next live class. Register at sidehustlepro.co/class.

Check out episode 458 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

Riverside (Use code ‘hustlepro’): https://riverside.fm/
Podcast Moguls: http://sidehustlepro.co/join
Lori Tharps SHP episode: https://www.youtube.com/watch?v=E3EsWprSGu4
Launching Podcast Moguls 2.0: https://www.youtube.com/watch?v=3d-wkYAcsLo&t=1s
Free newsletter: http://sidehustlepro.co/newsletter
You Are a Badass by Jen Sincero: https://jensincero.com/

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Guest Social Media Info

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Transcript

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0:00.0	What's happening, people? We're Marvin and Taser from our podcast, Free Shots of Tequila,
0:05.0	and we're currently sponsored by Sinners, the next unmissable cinematic experience from Ryan Couglar,
0:10.1	the director of Black Panther and Creed.
0:12.2	Sinners is nothing like you've seen before. Ryan is bringing us an original news story with this movie
0:16.5	and is not to be missed. There's even double Michael B. Jordan as he's playing twins.
0:21.6	That alone is enough to get me to the cinema.
0:23.7	Sinners tells a story of twin brothers who return to their hometown
0:26.9	only to be greeted by a supernatural evil.
0:29.9	And that's not it.
0:30.5	Sinners also has an amazing cast starring Haley Steinfeld and Brits,
0:35.1	Wumi Musaku and Jack O'Connell.
0:37.5	So don't miss Sinners. In cinema, April 18th. Book your tickets now.
0:43.6	Your podcast is not even about you, okay? A lot of people start podcasts with very selfish
0:50.6	intentions. And that's the reason why you're not making money. You're listening to
0:56.2	Side Hustle Pro, the podcast that teaches you to build and grow your side hustle from passion
1:01.6	project to profitable business. And I'm your host, Nikaela Matthews Okome. So let's get started.
1:08.8	Hey, friends, hey, welcome, welcome back to the show.
1:11.8	Today's episode is another solo episode with me, your host, Nikala,
1:15.6	and I am going to be talking about something that is near and dear to my heart.
1:19.8	And that's the topic of podcast monetization.
1:23.9	Specifically, I want to talk about why your podcast is not making money
1:27.3	and what you should do about it.
	...

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