473 - Moments That Define Modern Bourbon History

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 1 August 2024

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

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Summary

Bourbon has a rich history but if you're drinking bourbon right now, you're not doing it because you just found out that a new category like single barrel was created. There are many moments that have now defined modern bourbon culture that have exponentially grown the category in the past 20 years. In this episode, Ryan, Fred, and myself come with a list of moments that we dive into and give our thoughts on what this meant. Some things we hit on are the high-end releases of Willett and the Antique Collection that spur super enthusiasts, how Maker's made national headlines from a proof change, and how social media has changed the landscape forever. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the future of Bardstown Bourbon Company. What did Four Roses do to help build bourbon? What started the hyper whiskey geek attitude? What special releases changed the landscape of bourbon? How did Brown Forman take Woodford and Old Forester and resurrect the brands? Did the proof debacle from Maker's make a big moment? When did the bourbon media or message boards start making an impact? How did secondary markets on facebook boost the category? Do we feel something like Mad Men was a pivotal moment? Pappygate took national headlines How was Marianne being named the first woman master distillery play a role? What lawsuits defined it? Support this podcast on Patreon

Transcript

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0:00.0	I still can't get over how it all originates on a freaking softball game.
0:04.4	Yeah.
0:05.0	You know, I just can't get over that.
0:06.7	True Kentucky story.
0:07.9	Yeah.
0:26.8	This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news,
0:31.8	reviews and interviews with people making the bourbon whiskey industry happen, and I'm one of your hosts,
0:32.5	Kenny Coleman.
0:36.0	Bourbon has a really rich history, maybe that's why we like it.
0:38.0	But if you're drinking bourbon right now,
0:42.7	I mean, not the second, but within the past couple years, you're not doing it because you just found out that a new category like single barrel was created. However, there are many moments
0:47.5	that have defined what we now consider modern bourbon culture. And that's really what has
0:52.8	exponentially grown the category in the past 20
0:55.0	years. So in this episode, Ryan Fred and myself, we come up with the list of moments we feel
1:00.0	that have really defined modern bourbon, and we dive into them and give them our thoughts.
1:05.0	Some things we hit on are the things like high-end releases of Willett and the antique collection
1:09.5	and how that spurred the super enthusiast.
1:12.4	Also how Maker's Mark made national headlines from a proof debacle and how social media has truly
1:18.2	changed the landscape forever. But with that, enjoy this week's episode. And now here's Fred Minnick
1:23.0	with Above the Char. I'm Fred Minnick, and this is Above the Char.
1:34.3	This week's idea comes from Matt Smith, who writes me on Fredminic.com.
1:39.2	I recently read where Mylam and Green will have a regular bottled and bond produced by Bardsound
	...

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