484 - Are Celebrity Whiskeys Finally Good? on Bourbon Community Roundtable #99

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 17 October 2024

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

Has celebrity whiskey turned a new page? In this edition of Bourbon Community Roundtable we start examining the world of celebrity once again. Previously disregarded amongst whiskey geeks, we now see the tide shifting where celevrities are beginning to put out some really great stuff. We discuss what makes a brand stick and how celebrities and can't just splash and dash if they want a long standing product. Show Notes: 00:00-Introduction to Bourbon Pursuit and Celebrity Whiskeys 12:15-The Rise of Celebrity Whiskeys 21:44-Challenges and Opportunities in Celebrity Whiskey Brands 28:24-Crafting Celebrity Spirits: The Business Models 31:18-Pricing Strategies: Balancing Quality and Accessibility 35:16-The Importance of Authenticity in Celebrity Brands 39:23-Challenges in the Celebrity Spirits Market 42:44-Consumer Perception: The Connection Between Celebrity and Product 46:37-Building a Portfolio: Beyond One Product 50:33-The Future of Celebrity Brands in Bourbon Support this podcast on Patreon

Transcript

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0:00.0	We should have another segment of just like nerdy topics post show.
0:05.3	The numbers on the post show.
0:08.0	Well, it's still filming, so it's kind of happening.
0:11.2	That's when all the interesting information comes out.
0:14.4	That's right.
0:15.7	And then wait for Blake to say, are we off area?
0:18.9	And then the real good... This is Bourbon Pursuit, the official.
0:35.7	Bringing to you the best in news, reviews, and interviews
0:39.3	with people making the bourbon whiskey industry happen, and I'm one of your host, Kenny Coleman.
0:44.3	It's time again.
0:46.3	Burbank Community Roundtable number 99, and in this one, we start analyzing the shift and the change
0:52.3	that's happening in the celebrity whiskey world market. It seems
0:55.8	like 2024 has been the year that celebrity whiskeys actually taste good. So we start talking about
1:01.9	what's changed. Has it become availability? Has it because people actually care about it? And what
1:07.9	is it really going to take for a celebrity to really make a longstanding impact
1:12.4	in the world of bourbon and with that enjoy this week's episode and now here's fred minnick
1:17.3	with above the char i'm fred minnick and this is above the char this week's idea comes from garret lackney, who writes on fredminic.com.
1:31.1	What is the worst part of the current whiskey bourbon culture?
1:36.3	Well, Garrett, that's a great question.
1:38.3	If you'd ask me that question 10 years ago while I was on a Facebook page, I'd have said crotch
1:43.1	shots.
1:44.1	There was a time
	...

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