We acted like we were going to buy a lot of barrels.

And that's how I kind of got this, like, fancy red carpet meeting.

I mean, there was no, like, in reality, we only have four grand.

Yeah, we, we didn't say, but we were like, but we'll take one barrel of each.

Well, Mike was the mattress king of New Jersey.

Yeah.

I acted like, I acted like Bear was like some multinational conglomerate. Yeah, this is to be a sad project for me.

Yeah.

And we also have like this thing prestige worldwide.

It's like an entertainment business.

This is all this stuff.

This is Burbin Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen.

And I'm one of your hosts, Kenny Coleman.

We talk a lot about Penelope on the show because they are a prime example of how to differentiate yourself in the marketplace because there is a sea of crowded bottles on the shelves.

In our first episode with Mike Palladini and Danny Police was back on episode 382.

And now this time we catch up with them, but this is after they've been acquired by MGP

for a small sum of around $215 million.

We talk about life after acquisition and what that means to the brand, their access to

whiskey, the life of it, and how their roles have changed, from running it all to now

leaning on a large organization with a substantial

sales force. With that, enjoy this week's episode. And now here's Fred Minnick with Above the Char.

I'm Fred Minnick, and this is Above the Char.

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