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Bourbon Pursuit

494 - The Hard Truth About Sweet Mash with Bryan Smith of Hard Truth

Bourbon Pursuit

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9866 Ratings

🗓️ 26 December 2024

⏱️ 59 minutes

🧾️ Download transcript

Summary

You want to hear about sweet mash whiskey? Well, this is the episode for you. We first got introduced to Hard Truth a few years ago and when we tried their rye, we were floored. It only took a small amount of time for many others to find out and now Hard Truth has become a recognizable name in the world of crafy whiskey. Their Master Distiller, Bryan Smith, joins the show to talk about their beginnings and how a conversation with Shane and Pat from Wilderness Trail put them on a path to be known as the purveyors of sweet mash rye whiskey. Show Notes: The Story of Hard Truth Distilling The Sweet Mash Technique Visitor Experience and Brand Growth Diversifying the Product Portfolio Navigating Market Confusion in Whiskey Branding The Origin of the Hard Truth Name Balancing Tradition and Innovation The Importance of Authenticity in Whiskey Challenges of Distribution and Market Penetration The Role of the Master Distiller Future Trends and Market Positioning in Whiskey Support this podcast on Patreon

Transcript

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0:00.0

All right, so we're going to be looking at the, that you have been allegations that's come up against you from the TTB.

0:07.5

Skimming on your proof for taxes.

0:31.9

This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen.

0:33.8

And I'm one of your hosts, Kenny Coleman.

0:36.4

Well, you want to hear about sweet mash whiskey?

0:38.8

Well, this is the episode for you.

0:44.3

We first got introduced to Hard Truth a few years ago when we tried their rye and we were floored. It only took a small amount of time for many others to find out, and now Hard Truth

0:50.0

has become a recognizable name in the world of craft whiskey. Their master deciler, Brian Smith, joins the show to talk about their beginnings

0:57.0

and how a conversation with Shane and Pat from Wilderness Trail

1:00.3

put them down on a path to be known as some of the purveyors of Sweet Mash Rye Whiskey.

1:05.7

Well, with that, enjoy this week's episode, and now here's Fred Minnick with Above the Char.

1:10.7

I'm Fred Minnick,nick with Above the Char. I'm Fred Minnick and this is

1:12.6

Above the Char. This week's idea comes from Dan Gundry, who writes me on Fredminic.com. Do you find

1:22.9

it difficult to fairly judge a whiskey if there is a tasting note that you just personally don't like,

1:28.2

but you know that others love it and it does not preclude it for being a great whiskey.

1:32.7

Or are you just purely judging on what you personally like?

1:35.6

Thanks, Fred.

1:36.3

Love what you do.

1:37.4

Dan, wonderful, wonderful observation of a whiskey taster to ask that sort of a question.

1:46.8

Over the years, there are some flavors that I just do not like and I can appreciate them and I can divulge them when I taste

1:56.1

them and tell you what they are like. One of those, you know, famously being the oak note. Like I am

2:02.7

sensitive to oak. Like if something is over-oaked, I will call it out. And I will not put it in my

...

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