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Bourbon Pursuit

496 - What Will Happen in 2025 on Bourbon Community Roundtable #102

Bourbon Pursuit

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9866 Ratings

🗓️ 9 January 2025

⏱️ 89 minutes

🧾️ Download transcript

Summary

The first Bourbon Community Roundtable of the year means it's time for our 2025 predictions! The first half of the show we talk about everything we got wrong. In fact, we got way more wrong than we got right. I won't give too much of it away but our 2025 predictions span potential new brands, the growing prominence of American single malts, the influence of social media, especially TikTok, the return of age-stated bourbons and how flavored whiskies might entice younger drinkers. Show Notes: Reflection on predictions from 2024 and admissions of mistakes Anticipated impacts of government regulations on the bourbon landscape The trend of flavored whiskies appealing to a younger demographic Expectations for IJW's potential new brand launch Increased scrutiny on alcohol marketing and compliance challenges The influential role of TikTok in bourbon narratives Predictions on a revival of age-stated products and craft distilling innovations Support this podcast on Patreon

Transcript

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0:00.0

I didn't want to break the news of seal blunts coming out in 20, 25 tonight, but I figured

0:05.8

it might as well go ahead.

0:19.4

This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen.

0:29.1

And I'm one of your hosts, Kenny Coleman.

0:31.2

It's the first Bourbon Community Roundtable the Year, and that means it's time for our 2025 predictions.

0:37.9

In this first half of the show, we talk about everything we got wrong at our 2024 predictions.

0:43.1

In fact, we got way more wrong than we got right.

0:46.4

But I won't give too much of it away because our 2025 predictions span potentials of things like

0:51.9

new brands, the growing prominence of American single malt,

0:55.3

the influence of social media, especially on TikTok, the return of age-dated bourbons,

1:00.2

and how flavored whiskeys might entice more younger drinkers out there.

1:05.5

With that, enjoy this week's episode, and now here's Fred Minnick with Above the Char.

1:11.3

I'm Fred Minnick,nick with Above the Char. I'm Fred Minnick and this is Above the Char.

1:16.5

This week's idea comes from Bruce Esposito. Good old Bruce. Good to hear you from you, Bruce.

1:22.5

He writes, what's to deal with tariffs? How do tariffs currently impact bourbon and American whiskey?

1:28.2

What future changes could help or harm the industry? Boy, I got to tell you, Bruce, that is a big

1:36.6

question, especially with the new administration coming in. As I read this, you know, I do these

1:41.6

above the charge usually months out from when they actually

1:45.6

air, but when I'm reading this right now, it's November 19th, the new administration has not

1:50.9

taken over.

1:52.6

And in years past, when we have seen tariffs, basically, it usually stops the respective things getting terror from going to that

2:06.3

spot.

...

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