And Sean still, I'll never forget, because still this day, Sean goes, I'm not going to be the guy on camera.

It's like I get peaches or apricot on this. I'm not going to.

I've said that so many times now.

And now Sean had like-

I get peaches and apricot on everything.

Yeah.

I was editing the Thursday video. So I was, we have like a tasting notes ever at Ever North. And I'm just sitting there

thinking like, this is the guy who said, I would never say that.

This is Burbin Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen, and I'm one of your hosts, Kenny Coleman.

Whiskey YouTube has soared in popularity, and there's more content now than to ever consume before.

But there's one channel where two guys take a view that whiskey shouldn't be taken so seriously.

And in this episode, we sit down with the bourbon junkies.

That's Sean Paisley and Dan Shook.

We explore their remarkable journey from casual bourbon enthusiasts to influential content creators

and now budding entrepreneurs.

These guys started out as childhood friends and just couldn't leave each other's side.

After ditching powerlifting, they decided to get into the whiskey space, and as they put it,

their lack of initial experience led to some hilariously authentic early videos.

We then take a spin into their new whiskey brand, Eber North Spirits, and we discuss their

dissatisfaction with market pricing and their vision for producing whiskeys that resonate

with their community. We also highlight the challenges and experiences that come with it and

navigating the whiskey market. With that, enjoy this week's episode, and now here's Fred Minnick

...