503 - The Future of AI, ECommerce and Whiskey with Lynette Green of Brown Forman

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 27 February 2025

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

At this point, there's no escaping it so it's time to embrace it. Atificial intelligence is sweeping across every industry and bourbon is no different. For that reason I've invited Lynette Green on the show. She is the e-commerce manager for Jack Daniel's at Brown-Forman, and we explore the dynamic intersection of technology and the whiskey industry. I start by reflecting on the impact of rapidly evolving technologies, particularly AI, and how they are reshaping consumer interactions and content creation in bourbon. Lynette shares her impressive journey with Brown-Forman, highlighting the shifts in digital marketing from its early days to the now crucial role of e-commerce in spirits. The conversation also dives into the potential of AI tools in marketing while balancing them with human creativity, and Lynette's forward-looking vision gives us an insight into the futrue of the direct-to-consumer model. Show Notes: Kenny's tech background and how it shaped his perspective on AI Lynette’s career path within Brown-Forman and her entry into the spirits industry How digital marketing has transformed over the years The role of e-commerce and its industry-specific nuances in the spirits market The importance of creating a compelling digital shelf and effective product pages Strategies for using AI in marketing while maintaining authenticity Future trends in DTC channels for premium spirits Insights into regulatory landscapes affecting the spirits industry The transformative potential of AI in shaping brand narratives and customer experience Support this podcast on Patreon

Transcript

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0:00.0	And now I'm on Jack Daniels, embedded as an e-commerce expert to help build that part of the business.
0:06.1	Good deal. Well, before we jump in all that.
0:07.7	That was short. That was short 26 years.
0:10.2	Let's just go ahead and stop it now. That was a great recording.
0:35.8	This is Brbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen, and I'm one of your hosts, Kenny Coleman.
0:38.3	At this point, there's no escaping it. Don't even try. You need to start embracing it, and that's artificial intelligence.
0:44.7	It's sweeping across every industry in bourbon is no different. And so for that reason,
0:50.2	I've invited Lynette Green on the show. She's the e-commerce manager for Jack Daniels over at Brown Foreman,
0:56.1	and we explore the dynamic intersection of technology and the whiskey industry.
1:01.0	I start by talking about the impact of these rapidly evolving technologies,
1:04.9	and particularly AI because I use it almost daily,
1:08.0	and how this is starting to reshape consumer interactions and some of the
1:11.9	content creation even going on in the world of Bourbon. Lynette shares her impressive resume.
1:17.1	She's been with Brown-Forman for a long time and highlights the shifts in digital marketing
1:21.4	from its early days to the now crucial role of e-commerce and how they're using AI to help build the tools.
1:28.7	This conversation dives into the potential of some of those AI tools, but as well as in the
1:33.2	marketing and how you can balance them with the human creativity element.
1:37.7	And after overall, Lynette's forward-looking thinking and vision will give us an insight
1:42.5	into the future of the direct consumer model
1:44.8	and how brownformin is going to be on the cutting edge of AI.
1:48.2	With that, enjoy this week's episode.
1:50.5	And now here's Fred Minnick with Above the Char.
	...

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