507 - Building Audiences Using Whiskey Content with Tyler Zoller of louisvillebourbonbuzz

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 27 March 2025

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

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Summary

Video is the hot new way to share. Social media platforms are way different now that TikTok turned it all upside down. I've always been fascinated with one creator that has great camera work but also good taste and thats Tyler Zoller from Louisville Bourbon Buzz. We explore his journey from portrait photography to bourbon-focused content creation. Since launching his Instagram in 2015, Tyler has navigated the challenges of bourbon photography, blending high-quality images with short-form video trends that go absolutely viral. Tyler shares insights on building client relationships, emphasizing authenticity over flashy marketing, and we also dive into another passion of his which is exploring abandoned places. He also reveals ambitious plans for YouTube to create longer, community-focused content that deepens engagement with his followers. Show Notes: Where did the name Louisville Bourbon Buzz come from? How did you originally get into photography before bourbon? What unique challenges does bourbon photography present? What was the turning point for your content strategy? How does Tyler handle client relationships and build his business? What’s the backstory behind his fascination with abandoned places? How does the dynamic of creating content for various platforms differ? What are Tyler's plans for YouTube and long-form content? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Yeah, yeah.
0:00.6	We got pissed at the Z-O-E side of the family.
0:02.7	Yeah, yeah.
0:03.0	That's literally the story.
0:04.8	So are you, are, do you think you might be related to Trey?
0:08.2	Uh-uh.
0:09.1	I mean, way, way back maybe.
0:11.3	But not, not anymore.
0:12.5	Not to where you could have incest if you maybe made it somewhere from there.
0:16.6	I'd like that's where your head went.
0:18.1	Yeah. Not like, oh, I'll just go check like ancestual.com.
0:21.1	Yeah.
0:21.4	Well, listen.
0:22.2	Incessual.
0:22.9	This is Bourbon Pursuit.
0:35.6	The official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen, and I'm one of your host, Kenny Coleman.
0:45.8	Video, it's a hot new way to share. Heck, we're making a push back on YouTube, and you can start catching us there, And maybe it's because video killed the radio
0:54.5	star. I guess the saying holds true, but social media, it's a little bit different. And it's
1:00.0	completely different now that TikTok turn it all upside down. And I've always been fascinated with
1:05.5	one creator that has great camera work, but also has really good taste. And that's Tyler Zoller from Louisville Bourbon Buzz.
1:12.6	We explore his journey from portrait photography to bourbon-focused content creation. Since launching
1:18.5	his Instagram back in 2015, Tyler has navigated the challenges of bourbon photography, blending high-quality
	...

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