You can hear new episodes of No Limits on Tune In four days before anywhere else.

When Uber comes to you and says, we're interested, this was a moment in time with Uber in the news, the headlines were not positive.

Yeah.

How many conversations did it take for you to be like, okay, Bose, I think that's what I'm going to do.

I'm going to go work for Uber now.

Exactly.

Right, because literally no one told me that was a good idea.

From ABC, it's no limits.

I'm Rebecca Jarvis, and each week we're talking to the most bold and influential women laying at the top of their game, trying to demystify success and

what it really takes to get there, and all the trade-offs. Whether you're looking for answers

or you just want to hear a good story, you're in the right place. On today's episode, she's a risk

taker and a culture shaper.

Bozima St. John is Uber's new chief brand officer, a job she took at a moment of crisis for the company.

So what made this former Apple exec with a resume filled with marquee brands and titles defy the advice of all her family, friends, and mentors? And what's the

Uber game plan? You're about to find out. Bozma, say, John, welcome to No Limits. Thank you.

But I'm going to call you Bose because everyone calls you Bose. Yes. All my friends call me Bose.

All right. And you're our friend here at No Limits. Thank you for coming. So I want to talk about your whole career because it's filled with leadership rules at marquee brands like Apple and Beats and Pepsi and you worked with Spike Lee early on.

But let's start with Uber because you recently took on this new role you joined Uber as their chief brand officer.

So what do you do as a chief brand officer,

Bose? I create magic. I put on a magic show. Magic show. I mean, it's true. It's a, it's a

combination of things. You know, it's the practical things like creating commercials and overseeing our

social media and doing like experiential and

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