This is your invitation to launch a brand new Academy Live 2023 in Novi, Michigan, Saturday, November 11th.

The lineup is PowerPacked. You won't want to miss it.

Learn from incredible speakers like Lee Roy Maid's, Keith Califus, Caleb and Brittany Almond, Sam Gimbal, Weston Zimmerman, and Jeff Joyner just to name a few.

Tickets are on sale now and hurry because seating is limited to just 300.

Hey, what's up? It's Keith Califus. Get your tickets now for the 2023 launch manure Academy Live.

Once you purchase your ticket, you'll be added to our private Facebook group, where you can network with other attendees.

Get access to the discounted hotel room block and get the inside scoop for the Friday night party brought to you by Kohler.

Thank you to this year's sponsors, X-Mart SureTrack Trailers, Yard Book and Boss Snowplow for helping to bring this incredible event to life.

We can't wait to see you November 11th, Novi, Michigan, and LauncherPrenure Academy Live 2023.

Get your ticket today at LauncherPrenureAcademy.com or use the link in the podcast description.

LauncherPrenure Academy Live.

You're now listening to the Fullerton Unfiltered Podcast straight forward, no nonsense business advice.

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Let's jump into it. Well, I always like to do this. Let's just give like a let's zoom out Google Earth 50,000 feet overview. What's your company background and in case somebody missed the last couple of shows we've done with you guys? Absolutely. We're branded bull and we help build brands and essentially what we do is we take companies and we elevate them and we help them establish a professional look and a professional identity and really help companies create relationships with their customers.

So we've probably talked about this in the past, but companies, it's really you have no connection with it brands are all about relationships and making sure people when they see your company name your business name your logo, et cetera, it resonates and they say, oh, I know exactly what that company in that brand stands for. Yeah, what I'm going to get from them. So it's about emotion relationships. And that's what we do. We help companies transform everything into brands.

Well, and then to be the brand that they want to be, right? I mean, like that's one aspect of it. In fact, that's the pool guy just now. Actually, he might end up designing a building or pool really, really nice guy. He's like, yeah, I got a website. He was I put it together pretty quickly. He goes probably needs a refresh. He goes, give me your card, by the way. So, you know, I had drummed up business being the pavement. But he's like, you know, I think you guys are launching the almonds website any minute now or we already launched it a couple of weeks ago at this point. Oh, and you want to see something. Here's the thing. People say, I've got a website and we talk

about this, you know, on the podcast, we've talked about this in, you know, with many of our clients and customers. Yeah, basically, they say, oh, I have this website. I did it through Wix or I did it through Squarespace or whatever it might be. Yeah. And it's pretty good. And then we so we look at it. We say, there's it is, but there's a lot of room for improvement. And the almonds was an example of that perfect example where they had a website. But the problem was that it wasn't matching the business they were trying to become. Yeah. So ultimately, you say, hey, we're trying to

I'm not using the exact words, but I'm trying to become this really nice, really premium, this premier looking business that does X Y and Z. Well, here's what you have to understand. In order to have that type of brand and that image, all of your marketing assets need to align with that and produce that same consistent look, feel and message, right has to resonate in that way. So when they came to us, they said, hey, here's the business that we're trying to become the website. It does its job, but it's not where we're trying to get to.

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