Glasnos. In Russian, it literally means openness. And if you were around in the mid-1980s,

like I was, you would have heard this word a lot, because it was the name of a famous

Soviet policy that meant more government transparency. It was the kind of thing you'd hear everywhere,

from the news to Saturday Night Live's weakened update.

You see, you know what it's like to be a Glasnos, which is the Russian way of saying,

welcome back, sorry about the frostbite.

But somewhere I did not expect to see Glasnos was in a super bowl ad for Pepsi. In the ad,

a Russian kid in jeans in a flannel shirt bangs his head to the music while his dad tries

to read the paper at the kitchen table. He says, noise, noise.

Then, cut to a group of teens in Red Square. The guy pulls up on a motorbike.

Not very long ago, America introduced Pepsi to the Soviet Union.

Next, a kid carrying a stereo, skateboard's past a group of babushka wearing women.

And why would it maybe just a coincidence? A lot of refreshing changes have taken place

ever since.

Head banging flannel shirt kid pulls on his leather jacket and heads out the door. His

uptight Russian dad puts down the paper and rolls his eyes.

The whole thing was filmed in Moscow, with about 20 Soviet actors all speaking Russian.

According to a Pepsi spokesperson at the time, this was only the second ad ever for an

American product to be filmed in the Soviet Union. And the ad was called Glasnos.

From business insider, this is brought to you by.

Brands you know, stories you don't. I'm Charlie Herman.

In the late 1980s, when US and Soviet leaders had only just started meeting about opening

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