631. Scaling a Product Empire: Aunt Flow’s Journey from $250 to $16 Million with Founder, Claire Coder
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 21 October 2024
⏱️ 33 minutes
🧾️ Download transcript
Summary
Welcome back, product bosses! Today, I am so excited to share a live recording I did at Inbound this year with Claire Coder, the founder of Aunt Flow—a company dedicated to making period products accessible in public spaces and creating a supportive community around normalizing menstruation. Claire’s journey is so inspiring as she started her company out of a three-bedroom apartment in Ohio and her feminine hygiene dispensers are now present in over 60,000 bathrooms worldwide.
In this episode, we dive into Claire’s motivations and her unique path to entrepreneurship. At 18, she founded Aunt Flow by purchasing bulk period products and selling them directly to local businesses. Claire shares key insights on validating business ideas and developing pricing strategies, and emphasizes the importance of community and mentorship in growing a small business.
Claire also shares how she overcame challenges in raising capital (pitching to 86 firms before securing funding!), practical advice on taking a hands-on approach with your products, and the significance of persistence when it comes to owning a product-based business.
Tune in to learn more about Claire’s success and for actionable takeaways that you can apply to your own product-based business!
Resources:
- Learn more about Aunt Flow here
- Follow Aunt Flow’s journey on Instagram
- Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
Hubspot's Marketing and Content Hubs
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Hubspot Marketing and Content Hubs
Entrepreneurs On Fire
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Transcript
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| 0:00.0 | Hi, I'm Jacqueline Snyder, and this is the Product Boss Podcast. I've helped launch and grow thousands of product-based businesses, even one of my own. And over the last 20 years I've seen behind the |
| 0:14.8 | scenes of businesses just like yours. Whether they are makers, manufacturers, |
| 0:19.6 | artists, or food and beverage businesses, I have spent so many hours studying it all. |
| 0:25.0 | I've discovered what makes them successful, what mistakes they could have avoided, |
| 0:29.0 | how did they turn their ideas into successful business? |
| 0:33.1 | And what are the strategies that they have used |
| 0:35.5 | to make more sales and be discovered by more customers? |
| 0:38.9 | And this is what this show is all about. |
| 0:42.1 | Whether you're just starting out or you're looking to become a million dollar |
| 0:44.8 | product boss, I'm here to give you the permission to chase your dreams, no matter how big or small. |
| 0:50.9 | All you need is the right mindset, a little courage, strategy, and support, and you |
| 0:56.0 | too can be the next million dollar product boss. Let's do this. |
| 0:59.8 | Hey friend. So did you know that when you became a product business owner that you'd also need to be a marketer, right? |
| 1:11.0 | Just one of the many hats that you wear. I know I know so many hats you could probably sell those too. |
| 1:16.0 | So if you feel spread really thin and like you're struggling to keep up with marketing and running your product-based business, HubSpot has got you. |
| 1:23.4 | With their newly launched marketing and content hubs, you'll generate better content, |
| 1:27.3 | more leads, and next level results so marketing will feel easier. |
| 1:31.1 | Plus, with tools like content remix to turn existing assets into all new |
| 1:35.7 | pieces in just a click lead scoring to shine a light on the leads most likely to purchase |
| 1:41.7 | an analytics suite to tackle out-of-the-box reports and |
| 1:44.4 | kpies all with the help of AI. It's easy to use and quick to get you the results |
| 1:49.6 | you want. So if you're ready to make your marketing feel easier than ever visit hubSpot.com to get |
... |
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