632. "My products are not selling the way I want them to, but I’m not sure what I’m doing wrong- help!" | Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 24 October 2024
⏱️ 49 minutes
🧾️ Download transcript
Summary
Welcome back, product bosses! We have another exciting coaching session with Aurie, the founder of Sonshine Paperie, who creates watercolor greeting cards and stationery. If you’re not making the sales you want to or you have yet to turn a profit in your product-based business, then this episode is for you!
Aurie has been selling mostly at in-person markets and while she has been making sales, she’s not profitable yet which has left her feeling stuck and wondering why her products aren’t selling the way she wants them to.
Together, we dig deep into the importance of niching down and the difference it can make, how to adjust your product offerings to meet your ideal customer’s wants and needs, and why you absolutely must know who your ideal customer is and how to speak to them, if you want to be successful and make more sales.
Tune in as we figure out how Aurie can make more sales in her product business and start to turn a profit, and how you can do the same in your product business too!
Resources:
- Learn more about Aurie's products at Sonshine Paperie
- Follow Aurie’s journey on Instagram
- Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
Hubspot's Marketing and Content Hubs
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Hubspot Marketing and Content Hubs
Entrepreneurs On Fire
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Transcript
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| 0:00.0 | I'm an aerospace engineer and I love it, but I want to get to a place where it will replace that salary. |
| 0:07.0 | So that way, if I want to work, it will be because I want to and not because I have to. Hi, I'm Dachlan Snyder and this is the Product Boss podcast. |
| 0:19.0 | I've helped launch and grow thousands of product-based businesses, even one of my own. |
| 0:24.6 | And over the last 20 years, I've seen behind the scenes of businesses just like yours. |
| 0:29.8 | Whether they are makers, manufacturers, artists, or food and beverage businesses. |
| 0:34.1 | I have spent so many hours studying it all. |
| 0:37.6 | I've discovered what makes them successful, what mistakes they could have avoided. |
| 0:41.8 | How did they turn their ideas into a |
| 0:43.8 | successful business and what are the strategies that they have used to make more |
| 0:48.1 | sales and be discovered by more customers? And this is what this show is all about. |
| 0:54.0 | Whether you're just starting out or you're looking to become a million dollar product |
| 0:57.3 | boss, I'm here to give you the permission to chase your dreams, |
| 1:00.8 | no matter how big or small. All you need is the right mindset, a little courage, |
| 1:06.0 | strategy and support and you too can be the next million dollar product boss. Let's do this. |
| 1:18.9 | Hey hey product boss. Let's do this. Hey, hey product boss and welcome to another coaching session and today I am talking with Ari, an aerospace engineer turned artist who creates watercolor greeting cards and |
| 1:23.9 | stationery. |
| 1:24.8 | I mean, right? |
| 1:25.9 | Can you just imagine like this Uber, Uber creative artist |
| 1:29.7 | that's also an aerospace engineer? |
| 1:32.1 | This is gonna be such a good episode. I'm |
| 1:34.3 | Jachlan Sider. I am the host of the Product Boss podcast. I'm so glad you're |
| 1:37.9 | here and if you're not following the show already, would you mind just |
... |
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