636. "My products aren’t selling the way I want them to and I don’t know why." | Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 7 November 2024
⏱️ 69 minutes
🧾️ Download transcript
Summary
Welcome back, product bosses! We have another unique coaching session with Sandra, the founder of Cattitude Crafts, who makes and sells beautiful handmade faux floral decor and centerpieces out of silk. If you're just starting your business or you’ve been in business for years, but your products aren’t making the sales you want to, then this episode is for you!
Sandra is feeling a lot of overwhelm in her business, and while she’s been in business for 3 years, she’s still not where she wants to be. Sandra believes a tailored marketing plan is the solution to her problem, but there might actually be something else holding her back.
Together, we discuss overcoming imposter syndrome and overwhelm to still be productive, why you need to become known for something and what role your “why” plays, and how to make small, but quick marketing pivots to make the most of this holiday season!
Tune in as we figure out the “why” behind Sandra’s products and business so she can start making more sales and learn how you can apply this to your business as well, because if you’re missing your “why” then you won’t ever be able to grow your product business!
Resources:
- Learn more about Sandra’s products at Cattitude Crafts
- Follow Sandra’s business journey on Instagram here
- If you’re ready to go from feeling overwhelmed to empowered or you have a product-based business making $0 up to $99k per year, I’m so excited to share this brand new offer with you next week! To be the first to know about it, head to https://www.theproductboss.com/waitlist or click here.
- Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
Hubspot's Breeze
Visit hubspot.com/marketers to learn more!
My First Million Podcast
Listen to My First Million wherever you get your podcasts.
Transcript
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| 0:00.0 | One thing I realized that I do more than I thought is the comparison game. |
| 0:05.1 | And especially when I'm feeling like having that imposter syndrome, I don't realize that I'm doing it, but it's there. |
| 0:11.5 | Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. |
| 0:16.3 | I've helped launch and grow thousands of product-based businesses, even one of my own. |
| 0:22.5 | And over the last 20 years, I've seen behind the scenes of businesses just like yours. Whether they are makers, manufacturers, |
| 0:28.5 | artists, or food and beverage businesses, I have spent so many hours studying it all. I've discovered |
| 0:34.9 | what makes them successful, what mistakes they could have avoided, how did they |
| 0:39.0 | turn their ideas into a successful business, and what are the strategies that they have used |
| 0:44.2 | to make more sales and be discovered by more customers? And this is what this show is all about. |
| 0:50.8 | Whether you're just starting out or you're looking to become a million dollar product boss, |
| 0:54.6 | I'm here to give you the permission to chase your dreams, no matter how big or small. |
| 0:59.6 | All you need is the right mindset, a little courage, strategy, and support, and you too can be |
| 1:05.6 | the next million dollar product boss. Let's do this. Hey, hey, product bosses and welcome back to another coaching session on the product boss. Let's do this. Hey, hey, product bosses and welcome back to another coaching |
| 1:13.2 | session on the product boss podcast. I am Jacqueline Sider. I am your host and your coach. And today, |
| 1:19.1 | I am chatting with Sandra of Catitude Crafts. So Sandra makes beautiful, handmade faux floral |
| 1:25.9 | decor and centerpieces out of faux flowers. |
| 1:29.0 | Now, her pieces are just incredible. |
| 1:30.9 | And right now, Sandra is feeling a lot of overwhelm in her business. |
| 1:34.1 | And although she's been in business for three years, she's not where she wants to be. |
| 1:38.9 | I'll bet a lot of you out there listening are thinking, yep, I feel the same way. |
| 1:42.7 | And so here's a deal. |
| 1:45.0 | Sandra feels like her products aren't selling the way she would expect them to after being in business for a |
... |
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