635. Why Selling Isn't Enough: The Missing Pieces in Your Product Business
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 4 November 2024
⏱️ 38 minutes
🧾️ Download transcript
Summary
Welcome back product bosses! Today I’m sharing a hard truth which is, focusing only on selling is one of the biggest mistakes you can make in your product-based business. If you’re someone who has really been struggling to make any sales, you’ve seen a decline in your sales, your sales aren’t where you want them to be or really you’re anywhere in between, this episode is for you!
In this episode, I’m sharing the number one thing I have learned and seen from deep diving into and coaching so many product-based businesses this year because what I’ve realized is that things are changing in the product industry. It’s no longer just about getting more eyes and onto more platforms anymore, but rather it’s really about building a business that can support all of this and that you can sell your products from.
So tune in as I share with you what you really need to have in place before you can have a sellable product and a sustainable product business because it’s probably not what you think!
Resources:
- If you’re ready to go from feeling overwhelmed to empowered or you have a product-based business making $0 up to $99k per year, I’m so excited to share this brand new thing with you! To be the first to know about it, head to https://www.theproductboss.com/waitlist or click here.
- Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
My First Million Podcast
Listen to My First Million wherever you get your podcasts.
Hubspot's Breeze
Visit hubspot.com/marketers to learn more!
Transcript
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| 0:00.0 | Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow |
| 0:07.3 | thousands of product-based businesses, even one of my own. And over the last 20 years, I've seen |
| 0:13.0 | behind the scenes of businesses just like yours. Whether they are makers, manufacturers, |
| 0:18.5 | artists, or food and beverage businesses, I have spent so many |
| 0:22.1 | hours studying it all. I've discovered what makes them successful, what mistakes they could |
| 0:27.4 | have avoided, how did they turn their ideas into successful business, and what are the |
| 0:32.7 | strategies that they have used to make more sales and be discovered by more customers. And this is what this show |
| 0:39.3 | is all about. Whether you're just starting out or you're looking to become a million dollar |
| 0:43.6 | product boss, I'm here to give you the permission to chase your dreams, no matter how big or small. |
| 0:49.6 | All you need is the right mindset, a little courage, strategy, and support, and you too can be the next |
| 0:56.0 | million dollar product boss. Let's do this. |
| 1:02.2 | Hey, product boss. All right. So who knew that when you started your own business that you'd need |
| 1:07.0 | to be a content creator and marketer as well. I know, so many hats. |
| 1:11.2 | So if you're anything like me, |
| 1:12.6 | creating content and marketing feels a lot, |
| 1:15.3 | like a lot of work. |
| 1:16.8 | And oftentimes, it's not where our zone of genius lies. |
| 1:20.0 | It can also be a fast track to feeling overwhelmed and burnt out. |
| 1:23.3 | And you know, we don't want any of that, |
| 1:25.1 | especially in our busy season. |
| 1:26.7 | But don't worry, because that's where HubSpot and Breeze, its new built-in AI come in. |
| 1:31.6 | When you combine the power of marketing hub and content hub, you can have everything done for you and track your results all in one place. |
... |
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