If you create content online, if you sell anything online in person over the phone and you want to make stronger connections, you want to reach more people, and ultimately make some more money, stick around in this one to learn how to do it by speaking directly to the nine buyers.

These are nine specific customer personas, each with unique needs, but there are some quick and simple ways

to resonate with them, to get better results in your business.

To help me out with this one is a professional copywriter.

She's the author of the Nine Buyers System from Nine BuyersSystem.com.

Melanie Warren, welcome to The Side Hustle Show.

Hi, I'm super excited to be here.

Me as well. Melanie,

her work has helped sell millions of dollars worth of products and services, and she has graciously

agreed to stop by and give us the goods for free today. We're going three rounds with Melanie.

First up is that nine buyer system, how we can better tailor our content and messaging to meet

our customers where they're at. After that, we're playing, donate a business idea and wrapping up with the triple threat.

That is a marketing tactic that's working right now.

I'm curious to get your take on the state of the copywriting industry as it relates to AI, a new or new to you tool that you're loving right now.

And finally, your favorite book from the last 12 months.

So as you're listening in, you've got to think, well, which buyer am I? And you got to think,

well, what buyer type is my target audience? And we like to think of ourselves as logical beings,

logical creatures. But I think when it comes down to it, a lot of buying decisions need to check that emotion box first,

and then we're going to justify it with the logic box second.

So the first buyer on the list here is this Respect Me, buyer.

Can you talk me through what this buyer is like and what they need or want to hear?

Yes.

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