647: How to Start an Online Directory as a Side Hustle

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.7 • 1.6K Ratings

🗓️ 19 December 2024

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

Why should your first online business be a directory? This is one of the most overlooked yet potentially lucrative side hustles out there. I've got a little bit of experience in this space (I actually built a virtual assistant directory years before), so this is something close to me. But my experience is nothing like John Rush’s from JohnRush.me, who is a master at quickly building and marketing these little side projects. He has launched 30 directories in just the past year, managed to monetize 10 of them, and even sold one (AllGPTs.co) for a sweet five-figure exit. (If you want more resources, check out John’s full Directory Guide or his no-code builder at Unicorn Platform.) Tune in to Episode 647 of the Side Hustle Show to learn: Why directories are a great starter side hustle How to pick the right niche The tools and strategies to build your directory Full Show Notes: How to Start an Online Directory as a Side Hustle New to the Show? Get your personalized money-making playlist here! Sponsors: Airbnb — Discover how much your home could be worth and find a professional co-host today! Indeed — Start hiring NOW with a $75 sponsored job credit to upgrade your job post! Mint Mobile — Cut your wireless bill to $15 a month! Gusto — Get 3 months free of the leading payroll, benefits, and HR provider for modern small businesses!

Transcript

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0:00.0	If you've got weekend plans, you might want to clear them because you're going to want to take action on this episode. What's up? What's up? Nick Loper here. Welcome to The Side Hustle Show. It's the business podcast you can actually apply. Today, we're exploring the unique side hustle of online directories, why they're a great starter online side hustle, how to come up with your first directory idea, build the thing out,
0:22.3	and start making money.
0:23.2	Now, I've got a little bit of experience in this space, but nothing like today's guest,
0:26.4	who is a master at quickly building and marketing these little side projects, launching 30
0:31.2	in the past year or so, monetizing a dozen of them, and even selling one, which was all GPs.com for a five figure exit from
0:40.3	John Rush.me. John Rush, welcome to The Side Hustle Show. Thank you for having me, Nick. I'm ready
0:45.9	to share. All right. I'm excited for this one. Start us off with the pitch. Give me the elevator
0:50.1	pitch for Y directories. How come you've been investing so much time, effort, and energy into them in the last year?
0:55.3	The most scarce resource of the future and today's attention.
0:59.8	And the best way to win attention is to see what people search for and then have your
1:04.9	products and services shown up on the search results.
1:08.2	And then I had this idea that maybe if the search will be
1:12.7	more and more prolotted with AI generated content, eventually people will want to find
1:17.7	places to search for things where they trust the curation. They trust the author who has
1:25.0	put the time and expertise to build up this list.
1:29.3	So then I thought like the directories will really thrive in a world of infinite choice
1:35.4	where users don't trust the former ways of searching for things such as Google and other places.
1:42.3	And they will rather trust a place that focuses
1:46.4	only on one type of item and knows everything about that.
1:50.2	Okay, so the idea is to become almost a mini Google in a way for a specific topic.
1:55.0	Yeah.
1:56.0	Okay.
	...

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