648. "How do I attract and serve my ideal customer to get more traffic and sales?" | Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 19 December 2024
⏱️ 52 minutes
🧾️ Download transcript
Summary
Welcome back, product bosses! In today’s episode, I’m chatting with Asli, the innovative mind behind Boutique Butterlu and My Four Little Chicks, where she crafts unique personalized picture frames. Asli has experienced significant success on Etsy, but she's recently faced a decline in sales. Together, we tackle her pressing question: “How do I attract and serve my ideal customer to get more traffic and sales?”
In this episode, we dig into strategies for identifying and connecting with your ideal customers, the importance of using customer data to drive emotional connections, why you need to build a brand, not just sell your products, and how to niche down to specific product categories to improve positioning, especially on Etsy.
Tune in to discover the steps Asli can take to shift her focus to attract more traffic and increase sales while building a stronger, more recognizable brand, and walk away with actionable insights you can implement in your product business to do the same!
Resources:
- Learn more about Boutique Butterlu and My Four Little Chicks
- Follow Boutique Butterlu and My Four Little Chicks on Instagram
- If you’re making $100k to $300k in annual revenue in your product-based business, consider joining my 3 month group coaching and Mastermind hybrid program, Designed to Scale Lab. You can find all the details and grab your spot here.
- If you’re making $300k and above, you might just be the perfect fit for my Inner Circle Mastermind, a 9-month Mastermind experience to help you transform your business and live the life you’ve always dreamed of. Fill out the application here and one of our team members will be in touch to schedule a call for you with Jacqueline.
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this EP
- Grab your free trial of Shopify today by clicking here. Never run out of your best-selling inventory again! Click
Transcript
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| 0:00.0 | I guess my, one of my biggest questions would be, how do I serve my customers? I know the godmother |
| 0:05.3 | and godfather frames are such a huge part of my business. I don't know how to find my ideal |
| 0:10.0 | customer, how to serve them. Hi, I'm Jacqueline Snyder, and this is the product boss podcast. |
| 0:18.5 | I've helped launch and grow thousands of product-based businesses, |
| 0:21.8 | even one of my own. And over the last 20 years, I've seen behind the scenes of businesses |
| 0:26.9 | just like yours. Whether they are makers, manufacturers, artists, or food and beverage |
| 0:32.1 | businesses, I have spent so many hours studying it all. I've discovered what makes them successful, what |
| 0:38.9 | mistakes they could have avoided, how did they turn their ideas into successful |
| 0:43.1 | business, and what are the strategies that they have used to make more sales and be |
| 0:47.8 | discovered by more customers. And this is what this show is all about. Whether |
| 0:53.3 | you're just starting out or you're looking to become a million dollar product |
| 0:56.2 | boss, I'm here to give you the permission to chase your dreams, no matter how big or small. |
| 1:01.9 | All you need is the right mindset, a little courage, strategy, and support. |
| 1:06.7 | And you too can be the next million dollar product boss. |
| 1:10.0 | Let's do this. Hey, hey dollar product boss. Let's do this. |
| 1:12.1 | Hey, hey, product boss. Welcome back to another episode of the product boss podcast. Today, I'm chatting |
| 1:18.7 | with Osla and she's the owner of Boutique Butterloo and my four little chicks. I know, |
| 1:24.4 | such cute names. And now she makes and sells personalized picture frames |
| 1:28.4 | for all occasions. Now, Osla has been in business for several years and has seen huge success |
| 1:33.7 | with selling on Etsy. However, similar to a lot of you out there I know, she's also seen a decline |
| 1:38.9 | in her sales in the past few years, especially on the platform Etsy. Now, she's trying to figure out |
| 1:43.6 | how to increase her sales and whether it's an issue with the amount of the platform Etsy. Now, she's trying to figure out how to increase |
... |
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