663. [BONUS EPISODE] The Power of a Best-Seller Brand – How Kylie Jenner, Spanx & Small Businesses Scale with ONE Signature Offer

The Product Boss Podcast

Jacqueline Snyder

Marketing, Entrepreneurship, Business

4.8 • 912 Ratings

🗓️ 7 February 2025

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome back, Product Bosses! If you’ve ever thought that adding more products would automatically lead to more sales, I’m here to tell you—that’s not always the case. In this episode, I’m sharing why focusing on just ONE product can be the key to building a thriving, profitable business. Some of the biggest brands—like Kylie Jenner’s cosmetics line and Spanx—started with just one well-defined product, and that focus helped them grow into household names.

Entrepreneurship is a path to freedom and stability, but only if you build it the right way. I’ll walk you through how identifying your best-selling category, optimizing your current products, and creating a strong sales engine can help your business run smoothly—almost like a self-driving car. When you create consistency in your sales, you create predictability in your revenue, giving you more control and confidence in your business.

If you’re ready to stop throwing spaghetti at the wall and start seeing real growth, don’t miss this episode! Plus, I’m inviting you to join me in the Best Seller Secrets Challenge, where I’ll help you uncover your best-selling products and turn them into a reliable source of revenue. Let’s work smarter, not harder—tune in now!

Resources:

Think creating more products means more growth for your product business? The truth is…you only need ONE best selling product to have a successful business. If you don’t know what that best selling product is, you’re unsure where to focus your energy or you’re looking for a clear strategy to scale your business, join me for my live, upcoming 5 day Best Seller Secrets Challenge where I’m teaching you how to do less and still EARN MORE. Grab your spot here (and yes, it’s free!).

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this episode:

Best Sellers Secret Challenge

Save your seat for my FREE 5-day Best Sellers Secret Challenge now!

Join my FREE 5-Day Best Sellers Secret Challenge

Transcript

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0:00.0	Hey, hey, product boss. Okay, listen, time is ticking. You only have a little time left to join my free bestseller secrets challenge starting Monday, February 10th. And it is a brand new challenge. So if you've ever done it in the past, it is redone and so, so good. Listen, I launched my own product business, Cuff's Couture, and I was selling around the world and selling to stores and dressing countless celebrities.
0:26.4	And now I'm here to tell you and teach you how you can achieve the same success for your business.
0:27.8	I want you to have a profit.
0:28.9	I want you to make money.
0:32.8	I want you to make as much money as your heart desires and I want you to do it through your product-based business. So in this challenge, you're going to discover how to make more by doing less, by unlocking the full
0:37.5	potential of what you can be known for or even your bestseller. From identifying it, which, by the way,
0:42.8	you probably have one, you just don't know what to focus on, from figuring out what to fix
0:47.4	and how to get people to actually buy from you, and then transforming your business into a consistent,
0:52.2	profitable money-making machine. Listen, you just need a
0:54.8	sales engine, and I'm going to teach you how to do this. Plus, you'll join a supportive community
0:58.6	of women that are running product-based businesses just like you who are trying to figure out
1:03.0	how to grow their business and blend it into their personal life. Listen, sign up now. All you have to do is
1:08.0	head to bestseller secrets challenge.com. Again, it's the bestsellersecretschallenge.com or DM me the word best on Instagram at the product boss to secure your free spot.
1:18.2	I really want to make 2025 the year that you figure out what to focus on, what you can fix, and then how you can scale your business so that it can feel easy and your business isn't
1:27.9	completely reliant on you. It runs like a machine without you. So if you want help doing this,
1:33.7	don't let your chance slip away. Come join me now. I'll see you inside. Hi, I'm Jacqueline Snyder,
1:40.6	and this is the product boss podcast. I've helped launch and grow thousands of
1:45.5	product-based businesses, even one of my own. And over the last 20 years, I've seen behind
1:50.6	the scenes of businesses just like yours. Whether they are makers, manufacturers, artists, or food
1:56.6	and beverage businesses, I have spent so many hours studying it all.
2:05.1	I've discovered what makes them successful, what mistakes they could have avoided,
2:10.2	how did they turn their ideas into successful business, and what are the strategies that they have used to make more sales and be discovered by more customers?
	...

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