#668: The Five Levels of AI with Courtney Baker, Knownwell

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 25 April 2025

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

As AI continues to evolve, how can marketing leaders ensure they’re staying ahead of the curve instead of simply keeping up with it? And how do you navigate the complexities of using AI while maintaining a personal, human touch in your campaigns? Joining us today is Courtney Baker, Chief Marketing Officer at Knownwell and co-host of the AI Knowhow podcast. With a wealth of experience in marketing and AI, Courtney is leading the conversation about how artificial intelligence is transforming the marketing industry and redefining business strategies. She’s here to share her insights on the next era of client intelligence and the five levels of AI that are reshaping businesses. Courtney Baker is the CMO of Knownwell, an AI-native Commercial Intelligence platform, and host of the AI Knowhow podcast. Formerly CMO and CRO at Full Focus, she led its transformation from a personality-driven to a product-led brand. With over 200 episodes as host of the popular Focus on This podcast and 50 on AI Knowhow, Courtney continues to pursue elevating humanity while leveraging transformational technology. RESOURCES Knownwell: https://www.knownwell.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	Your brand may be staying on top of current trends, but are you agile enough to stay relevant,
0:04.6	resilient, and successful as customers, competition, and the world continues to change at a
0:10.4	breakneck pace. I'm thrilled to share the newly revised version of my first book, The Agile
0:15.7	Brand. I'm calling it the Agile Brand Revisited. It's been updated to reflect our continually changing world,
0:22.1	and it provides seven principles that form the backbone of an Agile brand, offering detailed
0:26.8	insights and actionable steps for incorporating them into your business strategy. This is the book
0:31.9	that started it all, and I'm excited to share it with you. It's now available in print and digital
0:36.4	formats and available everywhere.
0:38.3	Learn more by going to the Agile Brand Guide website at www.adagelbrand guide.com.
0:44.3	The Agile Brand.
0:52.3	Welcome to Season 7 of the Agile brand, where we discuss the trends and topics marketing leaders need to know.
1:00.3	Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore marketing technology, AI, e-commerce, and whatever's next for the Omnichannel customer experience.
1:12.6	Together we'll discover what it takes to create an Agile brand, built for today and tomorrow,
1:16.6	and built for customers, employees, and continued business growth.
1:20.6	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, AI, and marketing operations.
1:32.4	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology services, talent services, and real-world application. For more information, go to
1:38.0	T-EK Systems.com. To make sure you always get the latest episodes, please hit subscribe on the app
1:44.1	you listen to podcasts on and leave us a rating so others can find us as well.
1:48.6	And now on to the show.
1:52.8	As AI continues to evolve, how can marketing leaders ensure that they're staying ahead of the curve instead of simply keeping up with it?
1:59.9	And how do you navigate the complexities of using AI while maintaining a personal human touch in your campaigns?
2:06.4	Joining us today is Courtney Baker, chief marketing officer at Known Well, and co-host of the AI Know How podcast.
	...

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