#669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 28 April 2025

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	Your brand may be staying on top of current trends, but are you agile enough to stay relevant,
0:04.6	resilient, and successful as customers, competition, and the world continues to change at a
0:10.4	breakneck pace. I'm thrilled to share the newly revised version of my first book, The Agile
0:15.7	Brand. I'm calling it the Agile Brand Revisited. It's been updated to reflect our continually changing world,
0:22.1	and it provides seven principles that form the backbone of an Agile brand, offering detailed
0:26.8	insights and actionable steps for incorporating them into your business strategy. This is the book
0:31.9	that started it all, and I'm excited to share it with you. It's now available in print and digital
0:36.4	formats and available everywhere.
0:38.3	Learn more by going to the Agile Brand Guide website at www.adagelbrand guide.com.
0:44.3	The Agile Brand.
0:52.3	Welcome to Season 7 of the Agile brand, where we discuss the trends and topics marketing leaders need to know.
1:00.3	Stay curious, stay agile, and join the top enterprise brands and MARTEC platforms as we explore marketing technology, AI, e-commerce, and whatever's next for the Omnichannel customer experience.
1:12.6	Together we'll discover what it takes to create an Agile brand, built for today and tomorrow,
1:16.6	and built for customers, employees, and continued business growth.
1:20.6	I'm your host, Greg Kilstrom, advising Fortune 1000 brands on Martec, AI, and marketing operations.
1:32.4	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology services, talent services, and real-world application. For more information, go to
1:38.0	T-EK Systems.com. To make sure you always get the latest episodes, please hit subscribe on the app
1:44.1	you listen to podcasts on,
1:45.4	and leave us a rating so others can find us as well. And now on to the show.
1:52.6	Retailers are facing a rapidly evolving landscape where consumer expectations,
1:57.3	AI advancements, and social media platforms like TikTok are redefining engagement.
2:02.3	Feels like the holiday shopping season just ended, but when do retailers start planning for the next one?
	...

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