671. "I sell well in-person, but I struggle to convert online visitors into buyers- help!" | Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 6 March 2025
⏱️ 47 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
Welcome back, Product Bosses! If you've ever wondered why people visit your website but don’t click buy, you're not alone. In this episode, I coach Lindsey, a jewelry designer who has no trouble selling in-person but struggles to convert online visitors into paying customers. We dive into what makes an online brand stand out, how to create an experience that draws people in, and why an emotional connection is the key to getting customers to say yes.
One of the biggest challenges product-based business owners face is competing in a crowded online space. Together, Lindsey and I break down how brand positioning can make all the difference—because when customers feel something about your brand, they’re far more likely to buy. We also explore wholesale as a way to create consistent revenue, and I share how strategic outreach can open up new opportunities that lead to long-term growth.
If you're struggling to turn online traffic into actual sales, this episode is packed with actionable insights you can implement right away. Listen in to learn how to refine your brand, connect with your ideal customers, and create a business that not only attracts visitors but converts them into loyal buyers.
Resources:
- Follow Lindsey’s journey on Instagram here
- Check out Lindsey’s website here
- What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business and right now, you can get in at the founding members rate for a limited time only! Click here to grab your spot.
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this Episode:
Instacart
Discover more about how Instacart can work for you!
Gloci
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Transcript
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| 0:00.0 | Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow |
| 0:07.6 | thousands of product-based businesses, even one of my own. And over the last 20 years, I've seen |
| 0:13.3 | behind the scenes of businesses just like yours. Whether they are makers, manufacturers, |
| 0:18.8 | artists, or food and beverage businesses, I have spent |
| 0:21.6 | so many hours studying it all. I've discovered what makes them successful, what mistakes they |
| 0:27.5 | could have avoided, how did they turn their ideas into successful business, and what are the |
| 0:32.9 | strategies that they have used to make more sales and be discovered by more customers. |
| 0:40.5 | And this is what this show is all about. |
| 0:44.5 | Whether you're just starting out or you're looking to become a million dollar product boss, |
| 0:49.4 | I'm here to give you the permission to chase your dreams, no matter how big or small. |
| 0:57.6 | All you need is the right mindset, a little courage, strategy, and support, and you too can be the next million dollar product boss. |
| 0:58.8 | Let's do this. |
| 1:01.3 | Hey, hey, product boss. And welcome back to another coaching session where I get to coach product bosses and you get to come behind the scenes and hear some of the things that are so similar between |
| 1:11.7 | so many of your businesses and also hear strategies that are different. Strategies that maybe you |
| 1:16.9 | could pick up a gem or a jewel on in these sessions. And today I'm coaching Lindsay. Now, Lindsay is |
| 1:22.9 | a talented jewelry designer who creates handcrafted polymer clay earrings with a unique dark aesthetic. |
| 1:28.0 | Now, her main goal is to stand out in a crowded market. And while she sells well in person, |
| 1:33.1 | she does struggle to convert her online visitors into buyers. In fact, she'd really like to move |
| 1:37.7 | out of all of the in-person markets and really start to think, how can I get more people |
| 1:41.7 | to know about my business, to come to my website and to buy from me, right? It's a little less effort when you get to start to start, |
| 1:46.9 | grow, build an online business. She also wants to expand her wholesale presence because that, too, |
| 1:52.3 | that multiple stream of revenue, that extra sales engine is going to be something that helps her grow |
... |
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