675. "Should I start a new business or can I save what I already have?" | Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 20 March 2025
⏱️ 38 minutes
🧾️ Download transcript
Summary
If you've ever felt stuck in your business, unsure whether to pivot or push forward, this episode is for you. I chat with Kayleigh, the owner of Inspired to Enrich, to coach her through the challenges of scaling her business selling Story Coins. Like many entrepreneurs, Kayleigh is questioning whether she should refine her existing product or shift to an entirely new business idea. Together, we break down what it really takes to gain traction and build a profitable business.
One of the biggest challenges product-based business owners face is skipping ahead before truly understanding their market. In our conversation, I walk Kayleigh through the process of refining her product, identifying her ideal customer, and gathering proof of concept. Instead of making drastic changes, sometimes the key to success lies in simplifying and doubling down on what’s already working. Market research, customer validation, and clarity on the product’s benefits are the real game changers.
If you’re in a similar place—wondering if your product has real potential or if it’s time for a new direction—this episode will give you the clarity and confidence you need. Consistent sales don’t happen by accident. They come from knowing exactly who you serve and why they need your product. Tune in now and let’s get you on the path to sustainable growth!
Resources:
- Learn more about Inspired to Enrich here!
- Follow Kayleigh on Instagram by clicking here.
- Interested in a one-on-one coaching call session with me that will be aired on the podcast? Learn more and grab your call here! Spots are VERY limited.
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this Episode:
Instacart
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Gloci
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Transcript
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| 0:00.0 | Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow |
| 0:07.5 | thousands of product-based businesses, even one of my own. And over the last 20 years, |
| 0:12.5 | I've seen behind the scenes of businesses just like yours. Whether they are makers, |
| 0:17.8 | manufacturers, artists, or food and beverage businesses, I have spent so |
| 0:22.0 | many hours studying it all. |
| 0:24.5 | I've discovered what makes them successful, what mistakes they could have avoided, how did |
| 0:28.9 | they turn their ideas into successful business, and what are the strategies that they have |
| 0:33.9 | used to make more sales and be discovered by more customers. And this is what this |
| 0:39.1 | show is all about. Whether you're just starting out or you're looking to become a million |
| 0:43.5 | dollar product boss, I'm here to give you the permission to chase your dreams, no matter how big |
| 0:48.7 | or small. All you need is the right mindset, a little courage, strategy, and support, and you too can be |
| 0:55.7 | the next million dollar product boss. |
| 0:57.9 | Let's do this. |
| 1:00.0 | Hey, hey, product bosses and welcome back to another episode of the product boss podcast. |
| 1:04.2 | I am your host, Jacqueline Snyder, and let's say your coach in all things product-based |
| 1:09.0 | business. |
| 1:09.6 | And today, I'm taking you behind |
| 1:11.3 | the scenes of another coaching call. I love to do these once a week where I will coach my students |
| 1:16.4 | or people in my community. And we will dig deep into topics that are really important when it |
| 1:22.6 | comes to the strategy of moving their business forward. And so I get the opportunity to coach these |
| 1:27.3 | students. It's absolutely incredible. I love all of the different ways that they're building their business forward. And so I get the opportunity to coach these students. |
| 1:27.8 | It's absolutely incredible. |
... |
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