674. Why Relying on Just One Sales Channel is Killing Your Business (And What to Do Instead)
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 17 March 2025
⏱️ 22 minutes
🧾️ Download transcript
Summary
If you’re relying on just one sales channel to run your business, it’s time for a wake-up call. In this episode, I break down why putting all your eggs in one basket can put your business at serious risk—especially in 2025, where consumer shopping habits are shifting faster than ever. I share insights from industry experts and real-world examples of businesses that have successfully scaled by diversifying their sales platforms and strategies.
Because the reality is, customers aren’t just shopping in one place. They’re on social media, browsing marketplaces, engaging with brands via email, and making purchases through multiple touchpoints. If you’re only selling on one platform, you’re missing out on major opportunities. I’ll walk you through how to develop multiple sales engines that work together, so no single platform controls your success. This isn’t about doing everything—it’s about being strategic and placing your business where your customers already are.
If you want to create a more resilient, profitable business, this episode is a must-listen. I’ll show you how to adapt, protect your revenue, and build a brand that thrives—no matter how the market shifts. Tune in now and take control of your sales strategy!
Resources:
- Interested in a one-on-one coaching call session with me that will be aired on the podcast? Learn more and grab your call here! Spots are VERY limited.
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this Episode:
Instacart
Discover more about how Instacart can work for you!
Gloci
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Transcript
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| 0:00.0 | Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow |
| 0:07.6 | thousands of product-based businesses, even one of my own. And over the last 20 years, I've seen |
| 0:13.3 | behind the scenes of businesses just like yours. Whether they are makers, manufacturers, |
| 0:18.8 | artists, or food and beverage businesses, I have spent |
| 0:21.6 | so many hours studying it all. I've discovered what makes them successful, what mistakes they |
| 0:27.5 | could have avoided, how did they turn their ideas into successful business, and what are the |
| 0:32.9 | strategies that they have used to make more sales and be discovered by more customers. |
| 0:40.5 | And this is what this show is all about. |
| 0:44.5 | Whether you're just starting out or you're looking to become a million dollar product boss, |
| 0:49.4 | I'm here to give you the permission to chase your dreams, no matter how big or small. |
| 0:55.8 | All you need is the right mindset, a little courage, strategy, and support, and you too can be the next million dollar product boss. Let's do this. Oh my goodness, friends, if you are anything like me, |
| 1:02.6 | you probably spend more time running errands than running your business. Am I right? Like everything needs |
| 1:07.2 | something. We got to run around. And I knew that this was like a major issue from |
| 1:11.2 | me back in the day, which is why I decided to get help where I could. And I decided to let Instacart |
| 1:17.4 | handle all of my grocery shopping. So I no longer had to worry about running all the errands and having |
| 1:22.1 | to run out and get more almond milk from my lotches. Rather, I was like, you know what? We're just |
| 1:26.0 | going to let Instacart handle that. So I want you to imagine skipping the store and getting back to designing, packaging orders, |
| 1:31.8 | making, or maybe actually taking a break, even a nap. Remember those? Okay, so with Instacart, |
| 1:36.9 | you can get groceries and essentials delivered in as fast as an hour so you can focus on growing |
| 1:41.4 | your business without sacrificing a meal. Plus, less stress and more focus. And here's a tip. I've actually used Instacart before to order gifts from |
| 1:48.2 | my daughter's friend's birthday parties because I haven't had time to run out and get presents. |
| 1:52.5 | And I've been able to get the packaging, like the gift bag and the gift like, hello, |
... |
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