677. "I’ve been in business several years, but need help gaining control on my pricing and margins." | Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 27 March 2025
⏱️ 38 minutes
🧾️ Download transcript
Summary
After 10 years in business, Nicole, the owner of Masion Brocante (May-zohn Berh-cont), knows the ins and outs of her product line—but she also knows there’s always room for growth. In this coaching session, we dive into pricing strategies, improving margins, and the small but impactful shifts that can lead to big results. Together, we explore how increasing her average order value, expanding into wholesale, and refreshing her social media presence can help her build a more profitable and sustainable business.
One of the biggest takeaways from this conversation is that success isn’t about overhauling everything at once—it’s about making intentional changes. Whether it’s refining pricing to improve profitability, focusing on the right products for wholesale, or engaging followers in a more meaningful way, every small shift adds up. Nicole and I also discuss the importance of stepping back and evaluating what’s working (and what’s not) to make informed decisions for future growth.
If you’ve ever felt stuck or wondered whether you need a big change or just a small tweak, this episode is for you. Join us as we break down real, actionable strategies that can help you optimize your business, increase sales, and create a more sustainable path forward.
Resources:
- Follow Nicole on Instagram
- Check out Masion Brocante’s website here
- Interested in a one-on-one coaching call session with me that will be aired on the podcast? Learn more and grab your call here! Spots are VERY limited.
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this Episode:
Instacart
Discover more about how Instacart can work for you!
Gloci
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Transcript
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| 0:00.0 | Hi, I'm Jacqueline Snyder and this is the Product Boss podcast. I've helped launch and grow |
| 0:07.4 | thousands of product-based businesses, even one of my own. And over the last 20 years, I've seen |
| 0:13.1 | behind the scenes of businesses just like yours. Whether they are makers, manufacturers, artists, |
| 0:19.1 | or food and beverage businesses, I have spent so many |
| 0:22.1 | hours studying it all. I've discovered what makes them successful, what mistakes they could have |
| 0:27.5 | avoided, how did they turn their ideas into successful business, and what are the strategies that |
| 0:33.3 | they have used to make more sales and be discovered by more customers. And this is what this show |
| 0:39.4 | is all about. Whether you're just starting out or you're looking to become a million dollar product |
| 0:44.0 | boss, I'm here to give you the permission to chase your dreams, no matter how big or small. All you need |
| 0:50.7 | is the right mindset, a little courage, strategy, and support, and you too can be the |
| 0:55.7 | next million dollar product boss. Let's do this. Oh my goodness, friends, if you are anything like |
| 1:02.1 | me, you probably spend more time running errands than running your business. Am I right? Like, |
| 1:06.2 | everything needs something. We got to run around. And I knew that this was like a major issue from me back in |
| 1:11.5 | the day, which is why I decided to get help where I could. And I decided to let Instacart |
| 1:17.2 | handle all of my grocery shopping. So I no longer had to worry about running all the errands and having |
| 1:21.8 | to run out and get more almond milk from my laches. Rather, I was like, you know what? We're just |
| 1:25.8 | going to let Instacart handle that. So I want you to imagine skipping the store and getting back to designing, packaging orders, |
| 1:31.6 | making, or maybe actually taking a break, even a nap. Remember those? Okay, so with Instacart, |
| 1:36.7 | you can get groceries and essentials delivered in as fast as an hour so you can focus on growing |
| 1:41.2 | your business without sacrificing a meal. Plus, less stress and more |
| 1:44.2 | focus. And here's a tip. I've actually used Instacart before to order gifts from my daughter's |
| 1:48.7 | friend's birthday parties because I haven't had time to run out and get presents. And I've been able to |
... |
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