679. "Should I Simplify My Products and Go All-In on Wholesale?" | Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 3 April 2025
⏱️ 38 minutes
🧾️ Download transcript
Summary
Welcome back Product Bosses! Do you struggle to find enough time to focus on your company? Michelle Moser, the founder of Sunshine & Saltwater, is ready to take her business to the next level but feels like she just doesn’t have the time between her full-time job and the growing list of products she sells. Her business, a coastal lifestyle brand that began as a t-shirt company has expanded into a scent focused business and in addition to apparel, she now offers gifts, bags, towels, and more.
In this coaching session, I help Michelle identify her top performing products to focus on rather than trying to expand her full product line. We also dive into wholesale strategy so she can put her energy into what is driving revenue and working well for her business.
This episode is full of tips to help build a business that works for you. Plus I’m gifting you my newest FREEBIE – two scripts to help you navigate your wholesale conversations. So if you’re like Michelle and looking to level up your business, join me in this week’s episode.
Resources:
- Learn more about Sunshine & Saltwater here!
- Follow Michelle on Instagram by clicking here.
- Head over to www.theproductboss.com/wholesalescripts to download two FREE scripts that will help guide on your wholesale journey or DM me the word “wholesale” on Instagram and I’ll send you the link.
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this Episode:
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Gloci
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Transcript
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| 0:00.0 | Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow |
| 0:07.6 | thousands of product-based businesses, even one of my own. And over the last 20 years, |
| 0:12.6 | I've seen behind the scenes of businesses just like yours. Whether they are makers, |
| 0:17.9 | manufacturers, artists, or food and beverage businesses, I have spent |
| 0:21.6 | so many hours studying it all. I've discovered what makes them successful, what mistakes they |
| 0:27.5 | could have avoided, how did they turn their ideas into successful business, and what are the |
| 0:33.0 | strategies that they have used to make more sales and be discovered by more customers. And this is what this |
| 0:39.3 | show is all about. Whether you're just starting out or you're looking to become a million |
| 0:43.7 | dollar product boss, I'm here to give you the permission to chase your dreams, no matter how big or small. |
| 0:49.9 | All you need is the right mindset, a little courage, strategy, and support, and you too can be |
| 0:55.8 | the next million dollar product boss. |
| 0:58.1 | Let's do this. |
| 1:00.0 | Hey, everyone, and welcome back to another episode of the product boss podcast. |
| 1:03.4 | Oh my goodness, I am so glad you're here. |
| 1:05.4 | We are going to do another behind the scenes coaching session today. |
| 1:09.1 | Now, if you're new here, the product boss podcast is for |
| 1:12.1 | makers, manufacturers, people who source products, really anyone who sells a physical product. |
| 1:17.5 | And every week, we talk about strategies to grow your business. I love to talk about |
| 1:22.7 | marketing and sales strategies that don't include needing a huge social media following. You don't need to |
| 1:29.3 | pay for ads. Of course, if you have these things, it's great. It's a tool, but you don't have to |
| 1:34.0 | think that that is the only way to do it. Okay. And that is a big part here at the product boss. |
| 1:39.5 | The other thing I want to let you know, because I know we have a lot of new listeners, is that I help |
... |
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