683. "I Thought I Wanted Amazon… But Here's What I Really Need for my physical product business” | Coaching Session

The Product Boss Podcast

Jacqueline Snyder

Marketing, Entrepreneurship, Business

4.8 • 912 Ratings

🗓️ 17 April 2025

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Hey hey, Product Bosses! In this episode, I’m coaching Asli Wade of Boutique Butterlu—one of my incredible Inner Circle Masterminders. Asli is an Etsy veteran who built a nearly million-dollar business selling personalized picture frames and custom gifts. But after Etsy’s algorithm shifted and her sales started slowing, she found herself wondering: Should I start selling on Amazon?

As we explored that together, it became clear that what Asli really needed wasn’t just another platform—it was direction, clarity, and a reconnection to the joy in her business. During our session, we talked about how getting face-to-face with customers at a recent in-person market gave her powerful feedback on what people actually want. We looked at how she can use that feedback to evolve her brand and find better-fit markets for her new, joy-filled designs.

This episode is for all my multi-passionate creatives who are asking, “Where do I go from here?” If you're in the messy middle—between what used to work and what’s next—you’re going to love this one. Let’s shift from burnout to alignment, from guessing to growing… all with more joy.

Resources:

Learn more about Boutique Butterlu here.
Follow Asli Wade on Instagram by clicking here.
Head over to www.theproductboss.com/wholesalescripts to download two FREE scripts that will help guide on your wholesale journey or DM me the word “wholesale” on Instagram and I’ll send you the link.
Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Mentioned in this Episode:

Instacart

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Gloci

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Transcript

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0:00.0	Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow
0:07.6	thousands of product-based businesses, even one of my own. And over the last 20 years,
0:12.7	I've seen behind the scenes of businesses just like yours. Whether they are makers,
0:17.9	manufacturers, artists, or food and beverage businesses, I have spent
0:21.6	so many hours studying it all. I've discovered what makes them successful, what mistakes they
0:27.5	could have avoided, how did they turn their ideas into successful business, and what are the
0:33.0	strategies that they have used to make more sales and be discovered by more customers. And this is what this
0:39.3	show is all about. Whether you're just starting out or you're looking to become a million
0:43.7	dollar product boss, I'm here to give you the permission to chase your dreams, no matter how big or
0:49.1	small. All you need is the right mindset, a little courage, strategy, and support, and you too can be
0:55.8	the next million dollar product boss. Let's do this. Hey, hey, product bosses. Welcome back to
1:02.4	the product boss podcast. I am so glad you're here. I am all about having more fun in business.
1:08.4	Again, right now, all the time. Business life, all the things have
1:12.5	felt so incredibly difficult and hard. I think the world just keeps throwing lots of curveballs
1:17.7	our way. And I feel like, you know, we made it through 2020 and we're like, okay, we made it.
1:23.3	We're here. We've navigated this thing. Things are going to get easier and things keep feeling
1:28.7	hard. So here's what I want to say. Oh, well, that stuff's going to happen out there. I got lots of
1:34.7	hard things happen in my life. But I'm also ready to step into this next level of me of really
1:39.5	finding joy and fun and making business fun again. Because guess what? Things are usually not fun when we
1:45.6	have to work for other people. I mean, maybe you have an awesome job, but a lot of times we're like,
1:48.6	can we get out of here and live our best lives? So can we make an agreement right now and live
1:53.0	our best lives together? Can we make business fun? Can we make this a little bit more joyful?
	...

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