682. What We’re Getting Wrong About Customers (And What to Do Instead)
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 14 April 2025
⏱️ 21 minutes
🧾️ Download transcript
Summary
Are you building your product-based business around what you want—or what your customers truly need? In this episode, I uncover one of the most common mistakes entrepreneurs make: creating products and marketing strategies without truly understanding the customer on a deeper level. If your sales feel slow, your messaging isn’t landing, or you’re feeling stuck in what to make next, this episode might just be your turning point.
I’ll walk you through a powerful shift: from product-centered to customer-centered thinking. From vague customer avatars to assumptions about who your buyer is, we’re breaking those patterns and diving into what really matters—your customer's needs, wants, desires, and even their secret “mmm” moments. Whether you’re selling candles, cookies, or skin cream, this episode helps you think like your customer and build a brand they can’t stop talking about.
Plus, I’ll share my 3-part Customer-Centered Blueprint—insight (not assumption), product development with the customer in mind, and marketing that mirrors back what your customers truly care about. You’ll also get real-life examples, mindset shifts, and action steps to start applying this TODAY. Ready to make your marketing easier and your business grow faster? Let’s get to work!
Resources:
- Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Don’t forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you haven’t already!
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this Episode:
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Transcript
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| 0:00.0 | Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow |
| 0:07.6 | thousands of product-based businesses, even one of my own. And over the last 20 years, |
| 0:12.7 | I've seen behind the scenes of businesses just like yours. Whether they are makers, |
| 0:17.9 | manufacturers, artists, or food and beverage businesses, I have spent |
| 0:21.6 | so many hours studying it all. I've discovered what makes them successful, what mistakes they |
| 0:27.5 | could have avoided, how did they turn their ideas into successful business, and what are the |
| 0:33.0 | strategies that they have used to make more sales and be discovered by more customers. And this is what this |
| 0:39.3 | show is all about. Whether you're just starting out or you're looking to become a million |
| 0:43.7 | dollar product boss, I'm here to give you the permission to chase your dreams, no matter how big or |
| 0:49.1 | small. All you need is the right mindset, a little courage, strategy, and support, and you too can be |
| 0:55.8 | the next million dollar product boss. |
| 0:58.1 | Let's do this. |
| 0:59.9 | Hey, hey, product bosses. |
| 1:01.3 | Welcome back to another episode of the product boss podcast. |
| 1:04.4 | If you make or sell physical products, this is the number one show for you. |
| 1:10.3 | I am so excited that you're here. My name is Jacqueline Snyder. I am the host and your |
| 1:15.5 | expert coach in physical product-based businesses. I just wrapped up an amazing week with some |
| 1:21.4 | incredible business owners. I ran a boot camp and we spent five days together digging in. And what I realized as I was in |
| 1:31.1 | these conversations every single day with them and working with them through how to get seen |
| 1:35.2 | and sell more, I actually realized that there was something missing. And I realized that it was |
| 1:41.4 | something that comes up for a lot of people. You'll hear me talk about |
| 1:44.9 | this on the episodes where I'm coaching and you get to listen behind the scenes. And then when I'm |
... |
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