4.8 β’ 6.9K Ratings
ποΈ 24 March 2025
β±οΈ 22 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
π² Text “Converting Ads” and where you saw this video, plus a little about yourself and your current revenue, to +1 (310) 508-0816 (WhatsApp or SMS) to get exclusive access to resources & my private community.
If you’re doing more than $10 million, click the link below to get on a quick 10-minute call with me for free: https://tailopez.com/10minspodcast
β οΈ Your ads aren’t converting because you’re making the same mistakes 99% of entrepreneurs make. I’ve run some of the biggest online ad campaigns in history, and I’m telling you—if your product isn’t a “high-appetite” product, it’s not going to sell.
π “You can’t polish a turd π©, and you can’t sell something nobody really wants.” π‘
βοΈ Key Takeaways:
1οΈβ£ Test Your Product’s Appetite: Make your product feel essential—like oxygen to someone gasping for air.
2οΈβ£ Target the Right Audience: Keep your market size reasonable and speak directly to your ideal customer. π―
3οΈβ£ Implement the 12-12-12 Framework: Test 12 ads at a time, run them for 12 days, and do 12 iterations to find your best performer. π
4οΈβ£ Appeal to Narcissism: Make your customer feel like the ad is speaking directly to them—don’t make it too generic. π
5οΈβ£ Use the Parking Lot Test: If your product doesn’t make people chase after you for more info, it’s not appealing enough.
πΈ Struggling to scale your ads or spending over $1 million a year without seeing results? I’m opening a few spots for one-on-one calls to help serious entrepreneurs fix their ad strategy—fast. π Click the link below to get on a quick 10-minute call with me for free: https://tailopez.com/10minspodcast
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Click on a timestamp to play from that location
0:00.0 | Why your ads aren't converting and how to fix it. |
0:03.0 | I'm going to give you the one, two, three. |
0:04.2 | I'm walking to the gym here. |
0:05.9 | You might know me. |
0:07.0 | I've done some of the biggest online ad campaigns in history. |
0:10.7 | And number one thing when I talk to entrepreneurs is like, Ty, my ads aren't converting |
0:14.9 | on Facebook, on Instagram, on YouTube, whatever. |
0:18.1 | What's the solution? |
0:19.7 | So let me just lay this out. |
0:21.3 | It's a nice day. |
0:22.0 | I got my sunglasses on. |
0:24.0 | There's three reasons why your ads aren't converting. |
0:27.2 | And I'll show you how to fix all three. |
0:29.7 | Okay. |
0:30.4 | So number one reason that your ads aren't converting is low appetite products. |
0:37.4 | Okay. Let me explain what I mean by low appetite products. |
0:41.1 | Imagine on a one to 10 scale, I'm selling a product called a course on underwater |
0:47.8 | basket weeping, okay? |
0:49.2 | The question is, does anybody need that like oxygen? |
0:57.7 | So imagine you're asleep, somebody puts their hand over your mouth you know where your appetite you don't care about food anymore you don't care about water |
1:02.5 | you don't care about your family you don't care about your future you don't care about money |
1:05.9 | you care about one thing getting oxygen so oxygen becomes this dominant 10 out of 10 appetite. All you're |
... |
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