793. Invest to Grow: Why Postcard Marketing Is Your 2025 Power Move
Fullerton Unfiltered
Brian Fullerton
5 • 1.1K Ratings
🗓️ 28 March 2025
⏱️ 40 minutes
🧾️ Download transcript
Summary
In this powerful episode, Brian sits down with Samantha Heald, VP of Corporate Sales at PostcardMania, to unpack why "investing in direct mail marketing"—especially postcards—could be your smartest growth strategy in 2025.
As the economy continues to shift, lawn care and landscaping companies that double down on smart, targeted marketing are the ones pulling ahead. This episode explores how postcard campaigns aren't just an expense—they’re a "scalable investment" that builds brand awareness, fills your route density, and brings in high-quality leads consistently.
Tune in to learn how real businesses are turning postcard marketing into ROI machines—and how you can, too.
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Transcript
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| 0:00.0 | Running your own business is rewarding, but it can also be a challenge. |
| 0:05.2 | There is always something new to deal with every day, and the last thing you need to worry about are your work boots. |
| 0:11.3 | Here at Kujo Yardware, we get it. |
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| 0:22.6 | and workwear. You'll love your Kujo gear, but if you have issues or concerns, just reach |
| 0:28.5 | out to us and Brad, Sean, or Kelsey will take care of you. Kujo has the boots and pants for |
| 0:33.7 | whatever project you guys will be knocking out this season. Whether it's our light and grippy yard shoes, our surge rubber boots, |
| 0:40.6 | or super-breatheable yard pants, we have you covered. |
| 0:44.6 | We also have some great new gear this year, |
| 0:46.8 | so check out our full lineup at kujo.com, |
| 0:50.6 | KU-J-O.com. |
| 0:52.7 | And don't forget to use Brian's 10 to save 10%. |
| 0:57.0 | You're now listening to the Fullerton Unfiltered Podcast. |
| 1:07.5 | Straightforward, no-nonsense business advice. |
| 1:10.6 | Completely on. Unfiltered. Grow your business. Grow your business. Straightforward, no nonsense business advice, completely un-minan-in-minter. |
| 1:13.5 | Grow your business. |
| 1:14.7 | Grow your life. |
| 1:15.9 | Now, here's your host, Brian Fullerton. |
| 1:19.3 | Hey, what's going on, guys? |
| 1:20.3 | Welcome to another episode of the Fullerton Unfiltered Podcast. |
| 1:22.7 | It is your host, Brian Fullerton here. |
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