Hello everybody. Welcome back to the show. My guest today is Lionel Page. He's a professor at the

University of Queensland and an author. Lionel is one of my favorite writers in the world, so I had to

bring him on to uncover the invisible psychology which drives our happiness. How can we optimize

for well-being in a world full of distractions and pressures. Why does persistent happiness

remain so elusive and what shifts can help us build a healthier and more sustainable relationship

with it? Expect to learn what everyone gets wrong when thinking about happiness, the most

important mechanisms that drive our well-being, how the role of comparison on social media contributes to

our overall happiness, why evolution didn't design us with the ability to simply feel greater

and greater levels of satisfaction, the role of a meaningful life, why we overestimate the importance

of our future success, and much more. This episode is so good. It is classic, modern wisdom, human nature, insightful

stuff. I adore it. Lionel is fantastic. His substack is amazing and there is so much to take away from

today. I really hope that you enjoy this one. This episode is brought to you by Shopify.

Businesses that sell more sell on Shopify, which is why

they're the global force behind Jimshark, Skims, Allo, and Newtonic. When it comes to converting browsers

into buyers, they are best in class. Their checkout is 36% better on average compared to other

leading e-commerce platforms. And their shop pay means that you can boost

conversions by up to 50%. Best of all, their award-winning support is there to help you every step of

the way. Look, you're not going into business to learn about how to code or build a website or do

backend inventory management. Shopify takes all of that off your hands and allows you to

focus on the job that you came here to do,

which is designing and selling an awesome product.

Upgrade your business and get the same checkout that we use at Newtonic with Shopify.

...