There was one VC pitch that we went to that at the end of the conversation, they said,

we love you guys, we love your background. You guys have like totally made the successful company.

Can we ask you one question that's really been nagging at us? And we're like, okay, yeah, sure,

of course. And they're like, why fashion, right? Like finance, banking, computer science,

design. Why did you guys choose fashion? Isn't that somewhat cliche? And I think it was a very

poignant question, but it also points to the need that we were solving, which are that why not

fashion? From ABC, it's no limits.

I'm Rebecca Jarvis, and each week we're talking to the most bold and influential women playing at the top of their game,

trying to demystify success and what it really takes to get there in all of the tradeoffs.

Whether you're looking for answers or you just want to

hear a good story, you're in the right place. On today's episode, you're about to meet the two

founders behind Kuyana. It's a fashion brand whose philosophy is fewer, better things. Yes,

a company that is actually encouraging us to buy less.

They realized the gap between access to quality and price point, and they set out to create a

company that teaches customers how to maintain and invest in the items that we buy. Think the

anti-fast fashion. Something else that intrigued me about this company is that they've

decided not to sell on Amazon and instead are focusing their attention on Instagram. And I wanted to

talk to them about what that means for other businesses because I think there's a lot to be learned

there. I'd also like to mention that they made it to this interview

after a 12-hour flight delay. They lost their luggage, which had the entire fall in holiday

sample collection in it. They had to run back to the airport to recover it in the pouring

rain, and then they came here straight to the interview, and we're 30 minutes late, but we're

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