every day I am seeing a new problem thinking of a new solution. I have to like hold myself back

on starting and working on new concepts all the time. And so that energy and that drive to work

at a really early stage startup really started to get a little bit lost as the company grew.

I was still kind of itching for that 30 person team in a a room, all cram there, working on an early-stage concept.

From ABC, it's no limits.

I'm Rebecca Jarvis, and each week we're talking to the most bold and influential women playing at the top of their game,

trying to demystify success and what it really takes to get there and all the

tradeoffs, whether you're looking for answers or you just want to hear a good story,

you're in the right place.

On today's episode, you probably recognize the name of this entrepreneur's first major company,

Rent the Runway.

Well, she co-founded it alongside

her business school classmate and a No Limits podcast alum, Jen Hyman. And while she's still on the

board of Rent the Runway, Jenny Fleiss is now the CEO and co-founder of Jetflack. Jetflack is a

personal shopping service via text message, which was born out of Walmart's

startup incubator. And what I think is really interesting about Jenny's story is that she was able to

create this company with the backing of an enormous organization, Walmart. Or as Jenny says,

creating a template for innovation inside of one of the largest retailers

in the world. I think this is really an interesting story for anyone who's working inside a big

company. Maybe you're not sure you want to take that leap and build your own thing. Well,

it's possible to do it from within. Here's Jenny to tell you how she did.

Jenny Fleiss, welcome to No Limits. Thank you. Thanks for having me. I'm thrilled to have you.

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