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A Well-Designed Business® | Interior Design  Business Podcast

970: Power Talk Friday: Ali Stein: Strategies to Acquire New Clients

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8786 Ratings

🗓️ 29 March 2024

⏱️ 48 minutes

🧾️ Download transcript

Summary

Today With Ali Stein Welcome to A Well-Designed Business. My guest today is Ali Stein, owner of Grabler Brand. This is the first time you have heard from Ali on the show, but not the first time you have heard about her on the show. Back when I had Regan Baker on, if you remember, she raved about Ali. Over seven years Ali helped grow the Regan Baker Design team from 5 to 20 employees and she helped increase their revenue by 1200%. Ali was the Director of Operations and she oversaw HR, Performance Management, Finance, Business Development, Marketing, Project Management, and more. Ali now has her own business, Grabler Brand, where she advises creatives as a business strategigist and operations advisor.  This smart lady is joining me on the show to give tips to designers on how they can land their next clients. Pick It Apart: [7:55] Ali starts the conversation by explaining how to get your next client. [8:35] Tip number one to gaining new clients. [15:45] Why Ali thinks it’s important to cultivate authentic relationships and how to do that. [24:20] Pushing yourself a little to make relationships, even if you are an introvert. [36:19] Ali advises to put yourself out there and ask for help. LuAnn Nigara and Ali Stein's Ah-Ha Moments “It is important to give clients that next level experience and not to rush through the process.” - Ali Stein “When you can establish a working relationship with someone, that can be a strong engine in developing future business.” Ali Stein “If you are an introvert, there is a way you can be in a room with 25 or 250 people and connect with two or three of them in a meaningful way.” LuAnn Nigara More About Ali Stein Ali Grabler Stein brings nearly 20 years of experience to Grabler Brand, a business strategy and operations advisory for the design and build industry. Early in her career Ali worked at Google and then as one of the first 50 employees at Facebook (now Meta). There she helped grow the community from 6 million to over 1 billion users during her 10 year tenure. She played various roles in User Operations, Product and Partner Management, and had the opportunity to lead both small and large teams. Ali then went in-house at Regan Baker Design, a full-service interior design and styling firm, to serve as the Director of Operations where she oversaw Human Resources, Performance Management, Finance, Business Development, Marketing, Project Management and more. She helped grow the team from five to nearly 20 employees and grew revenue significantly. At Grabler Brand her goal is to be a sounding board, ally and guide as creatives navigate their business growth and subsequent twists and turns. As someone who has managed both small and large teams, Ali has a strong sense for the inner workings of a successful business. From her industry knowledge to her experience with internal processes and marketing, Ali helps business owners and teams work towards becoming the businesses they want to be. Connect with Ali Stein Website Instagram  LinkedIn What’s new with LuAnn Nigara Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #392: Dala Al-Fuwaires: Commercial Designer, Focused Business Owner   AWDB #683: Jessica Matteson: The Client Experience Is #1 in Design   AWDB #838: Regan Baker: Building A Team That Supports Your Core Values   AWDB ·798: Brook Perdigon: Turning a Creative Passion Into a Thriving Business

Transcript

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0:00.0

You know how frustrating it can be when your clients cannot understand or visualize your design concepts, right?

0:07.0

Even though you've given swatches, drawings, mood boards, and you've used software like AutoCat and SketchUp,

0:13.0

and you've tried to make sure they understand what they are approving.

0:17.0

Well, Duke renders has the answer for that. They offer 100% accurate, do it for you, 3D renderings that present your designs in their entirety.

0:27.5

This way, you can make sure that your client fully understands and visualizes your design before execution.

0:35.2

This saves you headaches. This saves you time. This saves you money.

0:40.1

It saves you that back and forth. Do you want to learn how you can start saving these headaches?

0:46.2

Well, book a quick intro call to start getting your designs in beautiful photorealistic renderings.

0:56.3

Go to dukrenders.com forward slash Luann and you will get 30% off your first order. That's dukrenders.com forward slash Luan.

1:03.8

Do this now. Just book the call now and see what's going on over there because this offer is

1:09.6

valid for just this week.

1:14.0

This episode is sponsored by Revelwoods. Revelwoods is your source for premium hardwood and

1:19.2

resilient flooring. Using the Revelwood selector tool, you will be able to find curated suggestions

1:24.4

for each specific project based on criteria such as style, color, zip code,

1:30.2

and usage because the species of wood that performs in a laundry room in Key West is not going to be

1:36.1

the same as the wood that will perform in a living room in Chicago.

1:39.9

And how do you know that?

1:41.2

Well, Reva Woods helps you.

1:42.7

Know before you specify.

1:46.0

And when you sign up for a free professional membership, you'll get access to exclusive discounts and referral benefits.

1:51.5

Visit revelwoods.com to get started.

2:07.9

Thank you. Welcome to a well-designed business.

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