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A Well-Designed Business® | Interior Design  Business Podcast

976: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away?

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8786 Ratings

🗓️ 19 April 2024

⏱️ 61 minutes

🧾️ Download transcript

Summary

Today With Melissa Fields Welcome to A Well-Designed Business! Today we run an entire new segment! It's "On Air Strategy Sessions"! In today's episode, we have Melissa Fields with us. Melissa is the founder of Shades of Gray Design Studio, a boutique interior design studio based in San Antonio, Texas. So, let's meet her! More About Melissa Fields Shades of Gray Design Studio is a boutique interior design studio based in San Antonio, Texas. It was started in 2018 shortly after Melissa Fields, the Founder and CEO, retired from the United States Air Force after 20 years of service. A retired Air Force officer turned interior designer, took her side hustle and deep passion for all things beautiful and developed it into a business. Melissa wanted to create amazing spaces for people who were going to stay in their homes long term and enjoy the investment they put into their space. She shifted her focus towards designing residential spaces. Although not formally trained, she is a passionate creative who not only has an eye for design but firmly believes and understands that the details matter. Melissa also knows the power of beautiful and intentional design to truly transform people on a mind, body, and soul level. Because Melissa is so obsessed with the details and a high level of quality, she wanted to have a solid foundation and obtained a certification in residential interior design through the New York Institute of Art and Design. Shades of Gray Design Studio believes in creating not just beautiful, functional spaces but telling the story about the humans that reside there. We are all unique and that’s what makes us so special. Our homes should reflect that. Melissa loves using color, texture, and boldness in her designs. She strives to incorporate a modern, contemporary feel while blending luxury and comfort...making it truly one-of-a-kind. It’s all about elevating the living space and empowering her clients with the knowledge that they are worthy of being surrounded by beauty. Connect with Melissa Fields Website Instagram What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned:  What Would LuAnn Do? Other Shows Mentioned:   AWDB 915: Power Talk Friday: Masha Koyen: 7 Mistakes Interior Designers Make on Their Website Messaging   AWDB 859: Power Talk Friday: Robyn White: Using Your Website to Market to the Luxury Interior Design Client   AWDB 574: Power Talk Friday: Deb Mitchell: Attract the Right Clients With Stand-Out Copy   WTFP 167: Nicole Heymer: How to Find and Highlight Why Someone Should Buy From You   AWDB 125: Nicole Heymer- How To Brand Your Business. Yes, again! Do not miss this one!!!   AWDB 317: Nicole Heymer: 6 Keys to Planning A Website That Makes Things Happen   AWDB 466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What?

Transcript

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0:00.0

You know how frustrating it can be when your clients cannot understand or visualize your design

0:06.0

concepts, right? Even though you've given swatches, drawings, mood boards, and you've used software

0:11.5

like AutoCat and SketchUp, and you've tried to make sure they understand what they are approving.

0:17.2

Well, Duke Renders has the answer for that. They offer 100% accurate, do it for you, 3D renderings that present your designs in their entirety. This way, you can make sure that your client fully understands and visualizes your design before execution. This saves you headaches. This saves you time. This saves you money.

0:40.2

It saves you that back and forth. Do you want to learn how you can start saving these headaches?

0:46.2

Well, book a quick intro call to start getting your designs in beautiful photorealistic renderings.

0:54.0

Go to dukerenders.com forward slash

0:56.4

Luann and you will get 30% off your first order. That's dukrenders.com forward slash Luann.

1:04.3

Do this now. Just book the call now and see what's going on over there because this offer is valid

1:10.0

for just this week.

1:14.1

This episode is sponsored by Revelwoods. Revelwoods is your source for premium hardwood and

1:19.3

resilient flooring. Using the Revelwoods selector tool, you will be able to find curated

1:23.8

suggestions for each specific project based on criteria such as style,

1:28.9

color, zip code, and usage.

1:31.2

Because the species of wood that performs in a laundry room in Key West is not going to be the

1:36.4

same as the wood that will perform in a living room in Chicago.

1:39.9

And how do you know that?

1:41.2

Well, Reva Woods helps you.

1:42.8

Know before you specify.

1:44.1

And when you sign up for a free professionals helps you. Know before you specify.

1:47.4

And when you sign up for a free professional membership,

1:51.1

you'll get access to exclusive discounts and referral benefits.

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