993: Libby Langdon: How to Create Long-term Income from Licensing Deals

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 18 June 2024

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today With Libby Langdon: Welcome to a Well-Designed Business. Many designers are interested in licensing…but how do you set yourself up for deals? Where do you find an agent? And how do you create something companies will be interested in? My guest today, Libby Langdon, has carved out success for herself in licensing, making it not just a one-off collection but an ongoing, viable revenue stream. Today, she’s here to share her tips for how designers can set themselves up for licensing partnerships. LuAnn Nigara and Libby Langdon's Ah-Ha Moments “You have to have a promotional platform of some sort. It’s paramount. There’s absolutely no reason for a manufacturer to partner with a designer unless the designer has a voice, has an audience, knows their lane, and is ready to get out and promote it. They need to know that you can bring them a new audience.” -Libby “You have to have self-awareness and bring new unique ideas to the table. But it also has to be designed at a price point that fits the company you’re working for.” -LuAnn More About Libby Langdon Libby Langdon is an interior designer, author, product designer and makeover television personality, as well as the creative force behind New York City–based design firm Libby Interiors, Inc. She is known for her “Easy, Elegant, Everyday Style,” as well as her licensed home-furnishing collections, including a complete home collection of upholstery and casegoods for Fairfield Chair, lighting for Crystorama, artwork for Paragon, and accessories for A&B Home. Her interior design work and home products have been featured in leading shelter magazines, including Architectural Digest, House Beautiful, Traditional Home, Hamptons Cottages & Gardens, Better Homes and Gardens, and Woman’s Day. Langdon has been a regular design expert on NBC’s TODAY Show, HGTV’s Small Space, Big Style, The View, The Rachael Ray Show, The Early Show and NBC’s Open House. Langdon travels the country presenting her design seminars to consumers, designers, and retailers about all things design. Connect with Libby Langdon Website Instagram Facebook YouTube Pinterest What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: The Power Talk Friday Tour LuAnn's Hiring Toolkit Bundle

Transcript

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0:00.0	Have you heard about the exciting new exhibit by the Black Artist and Designers Guild, which was commissioned by the Cooper Hewitt's Smithsonian Design Museum in New York City?
0:11.0	Big news, right?
0:12.5	The Cooper Hewitt's exhibition is called Making Home, Smithsonian Design Triennial.
0:18.1	Now, the batch designers exhibit is titled the Underground Library,
0:23.7	inspired by the Underground Railroad. The Underground Railroad is the clandestine network
0:28.5	established in the early 19th century through which many enslaved African Americans
0:33.6	traveled in search of freedom. This library installation represents a 21st century sanctuary
0:40.5	surrounded by art, objects, artifacts, and books of black legacy. In reimagining and repurposing
0:49.6	the Andrew Carnegie Personal Library, Badge invites you to examine the power of home libraries
0:56.0	and the significance of literacy, remembering that African Americans were denied the right to read
1:02.2	under slavery. I'm honored to share that Window Works in Livingston was asked by badge to create
1:08.6	the flat panels for the windows. We used a custom design fabric
1:12.4	by badge members, and the fabric was fabricated by Stacey Garcia's team at Libatex. So please make
1:19.8	a point to visit this inspired space the next time you are in New York City. The exhibition
1:25.0	runs from November 24 all the way through August 10th,
1:30.1	2025. So you have plenty of time to get this on your calendar. We will put links in the show notes.
2:02.5	Welcome to a well-designed business. My name is Luann Nigara, and I'm so glad you found this podcast. Together with my husband Vince and our partner, Bill, we have grown our company Window Works from the ground up. So I know and I understand the challenges you face in running your interior design business. I also know that your talent alone isn't enough to ensure your success.
2:08.7	So on this podcast, we talk about strategies and practical steps to help you grow your business.
2:15.5	But make no mistake about it, we have our share of fun here, too,
2:19.1	mixed in with those aha moments that I love so much. This isn't fluff. Nobody has time for that.
2:25.3	Whether you are a new interior designer or a season designer, I am here to help you create and to
2:31.4	manage the kind of interior design firm that you dream of. It's straight
	...

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