Aden + Anais: Raegan Moya-Jones

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 17 July 2017

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

Cotton muslin baby blankets are commonplace in Australia, where Raegan Moya-Jones grew up. But when she started a new life and family in NYC, she couldn't find them anywhere. She was sure Americans would love muslin blankets as much as Australians. So in 2006, she started the baby blanket company Aden + Anais, which now makes more than $100 million in annual revenue. PLUS in our postscript "How You Built That," how Sam Boyd created Guided Imports, a middleman business to help entrepreneurs find manufacturing and production solutions ... in China. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New years is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:27.0	Hey, everyone, just a quick thing before we start the show.
0:30.0	I want to let you know that we are heading to the West Coast this summer to do two live shows, which I'm super excited about.
0:37.0	The first one is in San Francisco on August 2nd.
0:40.0	I'll be talking with the co-founders of Reddit, Alexis O'Hanian and Steve Hoffman.
0:46.0	And if you're in Seattle on September 14th, save the date because I'll be talking with Starbucks founder Howard Schultz.
0:52.0	If you want to find out more about how I built this live events, go to nprpresent.org.
0:58.0	Okay, here's the show.
1:04.0	I had read a lot of literature about women entrepreneurs, and I had learned the statistic that only 2% of all women owned businesses ever break a million dollar revenue.
1:19.0	Is that true?
1:20.0	Yes, isn't that frightening?
1:22.0	I'm shocking, yeah.
1:23.0	But I had set myself that goal.
1:25.0	So I just said, right, once I get to a million in revenue, I've done something that most women entrepreneurs aren't able to do.
1:35.0	From NPR, it's how I built this, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.
1:50.0	I'm Guy Ross, and on today's show, how one Australian mother searched for the right blankie for her newborn, and when she couldn't find it,
2:01.0	she built a baby-blanked company, now making $100 million a year.
	...

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