meta_pixel
Tapesearch Logo
How I Built This with Guy Raz

Samuel Adams: Jim Koch (2017)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 24 July 2017

⏱️ 38 minutes

🧾️ Download transcript

Summary

We're hard at work planning our upcoming live shows, so we bring you this favorite from the last year: Samuel Adams. In 1984, Jim Koch felt suffocated by his cushy but boring corporate job. So he left, dusted off an old family beer recipe, started Sam Adams, and helped kickstart the craft beer movement in America. PLUS in our postscript "How You Built That," we check back with Kaitlin Mogental who is making packaged snacks out of the leftover fruit and veggie pulp from LA juice bars. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today.

0:09.0

New Year's is here, and with it brings the possibility of change.

0:13.0

As one behavioral scientist put it, first starts are really powerful.

0:17.0

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

0:24.0

Listen to the LifeKit podcast from NPR.

0:27.0

Hey everyone, just before we begin the show, I want to let you know about the live shows we're doing this summer.

0:32.0

We recorded our first one just a few weeks ago in New York with Jonah Peretti of Buzzfeed.

0:37.0

It was super fun. The crowd loved him. We loved it. It was great.

0:40.0

Now, if you couldn't be there in person, don't worry. You'll be able to hear it this week, this Thursday, in fact.

0:46.0

So be on the lookout for it.

0:48.0

And since we have been doing some of these live shows, today's episode is a repeat, but it's one of our favorites.

0:53.0

And just quick heads up to let you know that there's a little bit of strong language in about the first minute and a half of the show.

0:58.0

So if you've got any kids around, just cover their ears for about a minute and a half, and then you're good to go.

1:05.0

So you, you called your dad and like, Dad, guess what? I'm joining the family business. I'm going to make beer with you.

1:12.0

I was worse. I went home.

1:14.0

And was he excited?

1:16.0

Not really. When I told him, I was kind of hoping that he'd put his arm around me, and because this 150 year old family tradition was going to be carried on.

1:30.0

No, he looked at me, said, Jim, you've done some really stupid things in your life. This is the stupidest.

1:39.0

From NPR, it's how I built this. A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

1:51.0

I'm Guy Razz, and on today's show, how Jim Cook started brewing an old family beer recipe called it Samuel Adams, bottled it up, and then helped kickstart the craft beer movement in America.

2:08.0

At some point last year, the number of breweries in America passed the five thousand mark, and most of those breweries make craft beers, things like IPAs, Porter, Stout, Sloggers, you name it.

...

Transcript will be available on the free plan in -2807 days. Upgrade to see the full transcript now.

Disclaimer: The podcast and artwork embedded on this page are from Guy Raz | Wondery, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Guy Raz | Wondery and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.