Adobe CEO Shantanu Narayen on leveraging AI

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 27 February 2025

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

Shantanu Narayen has weathered plenty of storms for Adobe, the iconic software company that earned more than $21 billion in revenue last year. The veteran tech leader talks with host Reid Hoffman about transforming Adobe’s creative tools like Photoshop to a cloud-based subscription, how that unlocked ways to innovate faster, and why those lessons are serving the company well in the new age of AI.

Synthetic voiceover of Reid Hoffman used in this episode was produced by Respeecher with full consent and permission.

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Transcript

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0:00.0	Most CRMs force you to adapt to how they work. Atio adapts to how your company works.
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0:26.0	so your team can focus on what matters, scaling your business.
0:30.9	Head to atio.com slash M-OS and you'll get 15% off your first year.
0:35.9	That's ATTIO.com slash M-O-S.
0:40.6	Hey, listeners, it's Jeff Berman. We have some very exciting news. This October 7th through 9th,
0:46.3	the Masters of Scale Summit is returning to the iconic Presidio Theater in San Francisco for three
0:51.8	days of big, bold ideas. We're gathering the most visionary founders,
0:57.9	world-changing executives, and impactful investors to build a brighter future together.
1:04.0	The lineup is unmatched. The audience is handpicked for impact, and the energy is really anything but business as usual.
1:13.8	Applications are officially open right now, and I wouldn't want you to miss your chance.
1:17.9	So please apply now at masters of scale.com slash apply 25.
1:24.7	I wish I could look at you and say, we knew all of that up front.
1:29.7	We didn't.
1:31.7	AI models are upending the market for tools that help people make things like illustrations
1:37.0	and animations.
1:38.7	But this isn't the first time Adobe CEO, Shantanune Orion, has had to lead the iconic software company through a moment of monumental change.
1:48.2	He spearheaded Adobe's transition to a cloud-based subscription model more than a decade ago.
1:55.4	There was a lot of opposition from existing customers as well, because they were a little skeptical and or cynical
2:03.6	about why Adobe was doing it. But there was a lot of excitement. This transformation wasn't just
	...

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