Egg prices, avian flu & golden yolks, with Vital Farms CEO Russell Diez-Canseco

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 25 February 2025

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Feeling the impact of eggflation? Vital Farms’ CEO Russell Diez-Canseco joins Rapid Response to offer valuable context beyond the eye-popping price tags. As avian flu continues to wipe out millions of birds, many egg producers are struggling — but Vital Farms has managed to keep growing. Canseco shares how the brand’s relationship with farmers, transparency with customers, and unique business model has allowed the company to turn crisis into opportunity. He also explores why Vital Farms became a B Corp before its IPO, the company’s high-profile lawsuit with PETA, and what makes Vital Farms’ yolks so orange.

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Transcript

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0:46.3	the Masters of Scale Summit is returning to the iconic Presidio Theater in San Francisco for three
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0:57.9	world-changing executives, and impactful investors to build a brighter future together.
1:04.0	The lineup is unmatched. The audience is handpicked for impact, and the energy is really anything but business as usual.
1:13.8	Applications are officially open right now, and I wouldn't want you to miss your chance.
1:17.9	So please apply now at masters of scale.com slash apply 25.
1:24.2	Now to the spread of bird flu, which is causing egg prices to soared.
1:28.1	Shortages are growing from coast to coast.
1:30.7	And at stores with eggs on the shelves, sticker shock.
1:33.7	It's like $10 a carton.
1:35.6	I'm like, what?
1:37.7	The United States Department of Agriculture predicts egg prices will rise another 20% this year.
1:55.6	Hey everyone, today's episode we're delving into the suddenly wild market around eggs.
2:02.8	My guest is Russell Diaz Canseco, CEO of leading egg brand Vital Farms. While many egg producers find themselves struggling as avian flu wipes out millions of birds, Vital Farms has managed to keep growing.
	...

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