Advice Line with Andy Dunn of Bonobos

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 17 April 2025

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Bonobos co-founder Andy Dunn joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Andy shares the motivation for his latest venture, Pie—a new social app that fosters in-person friendships and experiences.

First, Michele in Connecticut asks about the best way to position her tennis-inspired athletic brand. Then Alek from Chicago, who’s wondering how to reach more health-conscious drinkers with his naturally-flavored vodka. And finally, Sabrina in Philadelphia weighs whether a DTC or wholesale strategy is best for her handmade biscotti.

Thank you to the founders Top Banana, Broda Beverage Company and Haus of Biscotti for being a part of our show.

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

And be sure to listen to Bonobos’ founding story as told by Andy on the show in 2019.

This episode was produced by Katherine Sypher with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.

You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Wonderie Plus subscribers can listen to how I built this early and ad-free right now.
0:05.7	Join Wonderly Plus in the Wondery app or on Apple Podcasts.
0:10.5	This podcast is sponsored by Squarespace.
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	...

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